No matter what kind of token sale you plan (IEO, IDO or ICO) here are 20 tips to use in planing of your communication strategy.
- Separate product promotion and token sale;
- Select your target audience of the product and token sale. It may be different countries;
- Token sale TA must take into account the latest collection and mining data;
- Product TA must depend on the hyip nature of the project area in the country/region;
- Regarding token sale PR, the ratio of crypto media to business media should be 70/30;
- Ratio of topics: 30% - talking about technology, 70% - a signal for purchasing;
- 10-15% of publications shall be in Tier 1 media (Forbes, Inc, Entrepreneur);
- Product PR shall come from key USP;
- PR strategy shall contain 10-15 messages and 2-3 guerrilla marketing ideas;
- It is better to have a strategy with a draft content plan rather than without;
- The content plan looks better with publication prices than without;
- Publication prices look better considering translation cost;
- When forming the budget, take into account extra 15-20% for currency fluctuation;
- Separately mark the most interesting content for pitching journalists;
- Publications should be published 2-3 months before the public token sale;
- Every 2-3 weeks, there must be news that can be pitched to journalists;
- Post publications in chronological order, a Gantt chart can be used;
- Take into account that organic publications in Tier 1 are released 1-1.5 months after payment;
- Do not measure PR with conversions. PR is necessary to raise trust;
- Synchronize PR with SMM and the implementation of messages into the community.
