No matter what kind of token sale you plan - IEO, IDO or ICO - here are 20 tips to use in planing of your communication strategy.
???? Separate product promotion and token sale;
???? Select your target audience of the product and token sale. It may be different countries;
???? Token sale TA must take into account the latest collection and mining data;
???? Product TA must depend on the hyip nature of the project area in the country/region;
???? Regarding token sale PR, the ratio of crypto media to business media should be 70/30;
???? Ratio of topics: 30% - talking about technology, 70% - a signal for purchasing;
???? 10-15% of publications shall be in Tier 1 media (Forbes, Inc, Entrepreneur);
???? Product PR shall come from key USP;
???? PR strategy shall contain 10-15 messages and 2-3 guerrilla marketing ideas;
???? It is better to have a strategy with a draft content plan rather than without;
???? The content plan looks better with publication prices than without;
???? Publication prices look better considering translation cost;
???? When forming the budget, take into account extra 15-20% for currency fluctuation;
???? Separately mark the most interesting content for pitching journalists;
???? Publications should be published 2-3 months before the public token sale;
???? Every 2-3 weeks, there must be news that can be pitched to journalists;
???? Post publications in chronological order, a Gantt chart can be used;
???? Take into account that organic publications in Tier 1 are released 1-1.5 months after payment;
???? Do not measure PR with conversions. PR is necessary to raise trust;
???? Synchronize PR with SMM and the implementation of messages into the community.
???? Select your target audience of the product and token sale. It may be different countries;
???? Token sale TA must take into account the latest collection and mining data;
???? Product TA must depend on the hyip nature of the project area in the country/region;
???? Regarding token sale PR, the ratio of crypto media to business media should be 70/30;
???? Ratio of topics: 30% - talking about technology, 70% - a signal for purchasing;
???? 10-15% of publications shall be in Tier 1 media (Forbes, Inc, Entrepreneur);
???? Product PR shall come from key USP;
???? PR strategy shall contain 10-15 messages and 2-3 guerrilla marketing ideas;
???? It is better to have a strategy with a draft content plan rather than without;
???? The content plan looks better with publication prices than without;
???? Publication prices look better considering translation cost;
???? When forming the budget, take into account extra 15-20% for currency fluctuation;
???? Separately mark the most interesting content for pitching journalists;
???? Publications should be published 2-3 months before the public token sale;
???? Every 2-3 weeks, there must be news that can be pitched to journalists;
???? Post publications in chronological order, a Gantt chart can be used;
???? Take into account that organic publications in Tier 1 are released 1-1.5 months after payment;
???? Do not measure PR with conversions. PR is necessary to raise trust;
???? Synchronize PR with SMM and the implementation of messages into the community.