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IEO Marketing Agency
Whether you’re planning to launch an Initial Exchange Offering (IEO) in the upcoming months or you’re a crypto exchange looking to support startups by listing them on your IEO platform — FINPR is ready to promote and make a buzz around your brand!
About Our IEO Agency
FINPR is a Dubai-based blockchain marketing agency that has helped promote dozens of IEOs on exchanges such as OKX, Gate.IO, Ascendex, and MXC in recent years. We often work directly with start-ups to promote their IEO but also occasionally assist cryptocurrency exchanges with the marketing of token sales organized on their platform.
Typically, IEO projects are looking for blockchain PR, crypto influencer marketing, crypto shilling, content marketing services, and, last but not least, marketing strategy creation.
Market Recognition
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Book a Consultation to Learn More About Our IEO Marketing Services
Schedule a consultation with our expert team to delve into our service offerings, including PR campaigns, influencer marketing, community management, and more. During this session, we'll assess your project's unique needs and discuss customized solutions designed to maximize your reach and engagement. Take the first step towards a successful IEO and unlock the potential of your token launch with FINPR Agency.
IEO Marketing Services
Web3 PR
Disseminate your IEO news effectively with FINPR's PR campaigns. We create compelling press releases and articles, ensuring maximum reach through partnerships with top crypto and mainstream media outlets. Benefit from our outreach in 16 languages and flexible pricing to match your budget.
Crypto Influencer Marketing
Leverage the power of crypto influencers to connect with potential users. FINPR's network of respected KOLs on platforms like X, YouTube, and TikTok can promote your IEO to millions. You have control over influencer selection and content approval, ensuring your project is highlighted effectively.
Crypto Shilling
Enhance your IEO's visibility with ethical crypto shilling. FINPR crafts strategic messages for social media, driving anticipation and engagement while maintaining compliance. Customize your shilling strategy with targeted positive comments across chosen platforms.
Crypto Banner Ads
Promote your IEO with cost-effective banner ads on high-traffic crypto and mainstream sites. Choose between flat rate or CPM models, and either use our creative team or your own designs. Comprehensive reporting ensures you track your campaign's success.
Community Management
Build and sustain a supportive community with FINPR's experienced managers on platforms like Telegram and Discord. Our team handles announcements, engagement, and inquiries, fostering a thriving community essential for your IEO's success.
IEO Marketing Strategy
Develop a robust marketing strategy with FINPR's comprehensive analysis and tailored plans. From SWOT analysis to full-service marketing packages, we help you create a strong brand identity and optimal momentum for a successful IEO launch.
How IEO Marketing Works
1
Step 1: Discovery & Audit
We'll start with a comprehensive audit of your project, identifying strengths and areas for improvement. This includes understanding your goals, challenges, and target audience, laying the groundwork for effective IEO marketing solutions.
2
Step 2: Strategic Planning
Based on our audit, we'll develop a tailored, data-driven roadmap for your IEO. This plan will detail the marketing strategies and channels to be used, ensuring a cohesive approach to maximize outreach and engagement.
3
Step 3: Implementation
Our team will execute the marketing strategy, leveraging our network of media outlets and influencers. This includes creating and distributing PR content, launching influencer campaigns, and managing community engagement.
4
Step 4: Optimization & Tracking
Throughout the campaign, we'll continuously monitor performance, analyzing key metrics and feedback. This allows us to refine strategies in real-time, optimizing efforts to ensure maximum impact and achieving your IEO goals.
Why Choose FINPR for Your IEO Marketing Needs?
Proven Expertise and Track Record
FINPR IEO promotion agency has a solid history of successful IEO marketing campaigns, backed by years of experience in the blockchain and crypto space. With over 500 clients and more than 3,000 publications since 2017, we have the expertise to boost your project’s visibility and credibility.
Comprehensive Service Offering
Our services encompass all facets of IEO marketing, including PR, influencer marketing, crypto shilling, banner ads, community management, and strategic planning. This comprehensive approach ensures that every aspect of your IEO campaign is covered, providing a seamless and effective marketing strategy.
Extensive Media Network
We offer guaranteed media placements across top blockchain, business, and tech outlets. This includes leading publications like CoinTelegraph, Forbes, and Yahoo! Finance, ensuring your project gains the visibility it deserves on reputable platforms.
Advanced Community Management
A strong and engaged community is crucial for the success of any IEO. Our expert community managers, both human and automated, ensure active engagement and support across platforms like Telegram and Discord, fostering a loyal and informed user base.
FINPR IEO Clients
A popular crypto exchange and IEO platform. FINPR regularly helps AscendEx with PR promotion of new coins listed on their IEO exchange.
A crypto exchange from Top-40 ranked among the top 40 on CoinMarketCap. Probit also provides IEO and secondary listing services, and FINPR occasionally assists with the promotion of IEOs on these platforms.
HollaEx is a crypto exchange from Singapore. They provide listing services, but they previously held IEO for themselves, and FINPR helped with its promotion.
Latest Case Studies
Lossless
Blockchain transaction security
We managed to show Lossless and its greatest and useful products and features to the world. All of which was warmly accepted.
We managed to show Lossless and its greatest and useful products and features to the world. All of which was warmly accepted.
- 1st campaign with FINPR had 3500+ views and 100+ clicks
- 2nd earned 5000+ unique views on AMB Crypto
- The interview with the project's CEO has garnered 8000+ views, while the YouTube reviews of the Lossless project have amassed around 100,000 views.
Klaytn
Open-source public blockchain
We managed to raise brand awareness and trust in the project, further boosting Klaytn's reputation in the blockchain space and helping to maintain an overall positive image for the company.
We managed to raise brand awareness and trust in the project, further boosting Klaytn's reputation in the blockchain space and helping to maintain an overall positive image for the company.
- 1400+ unique views and 50+ clicks on Cointelegraph
- 5000+ views on Crypto Daily
AscendEX
Crypto exchange
FINPR prepared a strategy that combines influence marketing and PR publications for user attraction (key client’s target) and brand awareness growth (strategic client’s target). Also, we’ve distributed press releases on the program launch to one of the most reputable business and crypto media.
FINPR prepared a strategy that combines influence marketing and PR publications for user attraction (key client’s target) and brand awareness growth (strategic client’s target). Also, we’ve distributed press releases on the program launch to one of the most reputable business and crypto media.
- Reached out to an audience of 23 influencers on YouTube, Instagram
- 200,000+ views of the video reviews on YouTube, 400,000+ reach of stories on Instagram
- 10+ media outlets were covered by the PR campaign (including Bitcoin.com, Yahoo, etc)
- 300+ people have participated in the program because of our campaign within 1 week
Check What Our Clients Say!
- George KrasukhinCMO Crypterium
Singapore 🇸🇬I had a pleasant experience with FINPR. We had challenging tasks and short terms for the implementation of our plans. FINPR supported us during our big PR campaign. Everything went smoothly at a high professional level. - Andrew StangerCo-Founder & CEO Reality Cards
UK 🇬🇧FINPR were both professional and responsive. They helped us navigate a world we were not familiar with and made the whole process easy. They delivered everything we expected. Recommended! - Arrietty YangCMO of BigONE Exchange
China 🇨🇳FINPR is the best PR patner, responds very promptly, publishes articles quickly, and is trustworthy.
- George KrasukhinCMO Crypterium
Singapore 🇸🇬I had a pleasant experience with FINPR. We had challenging tasks and short terms for the implementation of our plans. FINPR supported us during our big PR campaign. Everything went smoothly at a high professional level. - Andrew StangerCo-Founder & CEO Reality Cards
UK 🇬🇧FINPR were both professional and responsive. They helped us navigate a world we were not familiar with and made the whole process easy. They delivered everything we expected. Recommended! - Arrietty YangCMO of BigONE Exchange
China 🇨🇳FINPR is the best PR patner, responds very promptly, publishes articles quickly, and is trustworthy.
FAQ
What is IEO marketing?
IEO marketing practically is a set of promotional activities aimed to help with crypto/Web3 fundraising via an Initial Exchange Offering (IEO) on one or several cryptocurrency exchanges, which can be held concurrently or separately.
How much does IEO marketing cost?
Usually, an IEO marketing campaign should begin 3-5 months before the token sale and may include:
All of this will help you build a consistent community that will be ready to invest in you once you launch an IEO.
Typically, all of these activities listed above require at least $5,000 per month. So if you’re looking for a 4-month promotion, it’s at least $20,000.
The costs don’t include other important things of IEO development like whitepaper creation, community management costs, etc.
In crypto industry, blockchain projects seeking IOE may include SEO (Search Engine Optimization) in their digital marketing campaigns. We usually don’t recommend using SEO in marketing efforts because the results are slow and likely come after IEO.
- PR publications in top crypto, tech media;
- Influencer marketing: ads in the format of positive reviews with call to action to participate in token sales by popular YouTube, X, and other blockchain influencers;
- Crypto advertising, including crypto banner ads, etc.;
- Crypto shilling on popular social media platforms and blockchain forums, with a large crypto community;
- Airdrops, giveaways, and bounty campaigns.
All of this will help you build a consistent community that will be ready to invest in you once you launch an IEO.
Typically, all of these activities listed above require at least $5,000 per month. So if you’re looking for a 4-month promotion, it’s at least $20,000.
The costs don’t include other important things of IEO development like whitepaper creation, community management costs, etc.
In crypto industry, blockchain projects seeking IOE may include SEO (Search Engine Optimization) in their digital marketing campaigns. We usually don’t recommend using SEO in marketing efforts because the results are slow and likely come after IEO.
What’s the most common mistake when promoting IEO?
The most common miscalculation is when a project pays a high fee for IEO listing on one or several exchanges and thinks, “That’s it, we can relax now!”. They believe that the exchange will handle all of their crypto marketing needs, including community promotion.
The truth is that it’s not enough. You should generate some buzz and media attention for your project so that when the exchange community sees you and begins googling you, they will find some positive content about your IEO launch. Otherwise, there is a high risk of fundraising failure and the costs of IEO listing will not be covered.
The truth is that it’s not enough. You should generate some buzz and media attention for your project so that when the exchange community sees you and begins googling you, they will find some positive content about your IEO launch. Otherwise, there is a high risk of fundraising failure and the costs of IEO listing will not be covered.
What is the difference between IEO, ICO, IDO, and STO?
An Initial Exchange Offering (IEO) is a token sale on a crypto exchange like Binance, OKX, Huobi, and other platforms.
An Initial Coin Offering (ICO) refers to the token sale on your project’s website, which includes payment processing and so on. In 2017-2018, ICOs were the most popular form of token sale, but IEOs and IDOs have since gained popularity.
An Initial DEX Offering (IDO) is almost the same as IEO, except that the token sale takes place on a decentralized exchange.
A Security Token Offering (STO) refers to a token sale that follows the securities rules of a specific country or region (which may include stricter KYC rules). STO projects strive to make token sales as legal as possible.
An Initial Coin Offering (ICO) refers to the token sale on your project’s website, which includes payment processing and so on. In 2017-2018, ICOs were the most popular form of token sale, but IEOs and IDOs have since gained popularity.
An Initial DEX Offering (IDO) is almost the same as IEO, except that the token sale takes place on a decentralized exchange.
A Security Token Offering (STO) refers to a token sale that follows the securities rules of a specific country or region (which may include stricter KYC rules). STO projects strive to make token sales as legal as possible.