Usually, IEO marketing campaign should be started 3-5 months before the token sale and could include:
- PR publications in top crypto, tech media;
- Influencer marketing: Ads in the format of positive reviews with call to action to participate in token sale done by popular YouTube, Twitter, etc. blockchain influencers;
- Crypto advertising, which can include crypto banner ads, etc.;
- Crypto shilling on popular social media platforms, blockchain forums, with huger presence of crypto community;
- Airdrop, giveaways, and bounty campaigns conducting.
All these will help you with constant community building, which will be ready to invest in you, once you’ll launch an IEO.
Typically, all of these activities above take at least $5,000 per month. So if you’re looking for 4 month promotion, it’s at least $20,000.
The costs don’t include other important things in IEO development like whitepaper creation, community management costs, etc.
In crypto industry in some cases, blockchain projects, who’s looking for IOE, also include SEO (Search Engine Optimization) in their digital marketing campaigns. We usually don’t recommend using SEO in marketing efforts, because SEO results comes slow, and probably already after IEO.