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STO Marketing Agency
Increase brand awareness and attract potential investors with FINPR blockchain marketing solutions.
About Our Web3 Agency
Security Token Offering (STO) is less popular among crypto/Web3 project owners than an ICO (Initial Coin Offering). Nonetheless, FINPR has a huge track record of marketing campaigns aimed at promoting the STOs of numerous startups.
Companies that launch STOs typically want to increase brand awareness and attract potential investors. FINPR has over 300+ business and cryptocurrency media outlets, like Forbes, Cointelegraph, USA Today, where we can guarantee publications for you. We also offer 500+ crypto influencers to work with whom you can collaborate to promote your brand.
Market Recognition
10+ Best Crypto Consulting Companies ↗
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The Top 10 Crypto PR Agencies: An In-Depth Analysis ↗
Book a Consultation to Learn More About Our STO Marketing Services
We'll provide you with a tailored marketing strategy designed to increase brand awareness, attract potential investors, and ensure regulatory compliance. Take the first step towards a successful STO by scheduling your consultation today and discovering how our services can help you achieve your fundraising goals.
STO Marketing Services
Crypto PR Services
Crypto PR involves creating and maintaining a start-up or project's brand image, increasing visibility, and improving engagement. FINPR enhances STO projects by deploying crypto influencers on major platforms like X, Instagram, TikTok, and YouTube. With one of the industry's largest media lists, FINPR guarantees publication on top crypto news sites, ensuring your token offering reaches its target audience.
Crypto Influencer Marketing
Crypto influencer marketing is vital for project success. FINPR connects projects with the best influencers to create promotional and educational content, boosting engagement and visibility. Influencers simplify complex terms for average users, ensuring your STO reaches its intended audience effectively.
Crypto Advertising
FINPR has mastered crypto advertising, creating targeted ads for social media, banners, and search engines. Each ad is A/B tested and optimized to attract potential token buyers. With custom-built ads and the “Lookalike Audience” feature, your STO campaign will reach interested parties beyond the target demographic.
Community Management
Community is key to crypto project success. FINPR offers comprehensive community management on Discord and Telegram, including FAQ updates, communication assistance, and growth advisory. These services foster engagement, share timely information, and encourage participation in your STO.
Marketing Strategy Creation Services
A solid marketing strategy is crucial for STO success. FINPR conducts thorough market research, reviews communication channels, and aligns goals with the project's vision. By blending advanced and traditional strategies, FINPR ensures STO objectives are met and exceeded.
Crypto Exchange Listing
Exchange listings boost a project's visibility. FINPR has strong relationships with top exchanges, ensuring lower costs, faster processing, and easier approval. The agency handles post-STO exchange listing processes, allowing your team to focus on development.
Why Choose FINPR for STO Marketing Services?
Comprehensive Service Offering
Our services encompass all facets of STO marketing, including PR, influencer marketing, social media advertising, community management, and strategic planning. This comprehensive approach ensures that every aspect of your STO campaign is covered, providing a seamless and effective marketing strategy.
Advanced Community Management
A strong and engaged community is crucial for the success of any STO. Our expert community managers ensure active engagement and support across platforms like Telegram and Discord, fostering a loyal and informed user base.
Tailored Marketing Strategies
Every project is unique, and so are our marketing strategies. We take the time to understand your project's goals and target audience, developing a bespoke marketing plan that aligns with your vision and maximizes outreach.
Regulatory Compliance
Navigating the regulatory landscape is crucial for STO success. FINPR ensures that all marketing efforts comply with relevant regulations, avoiding legal pitfalls and building investor trust.
Our Clients Feedback
- George KrasukhinCMO Crypterium
Singapore 🇸🇬I had a pleasant experience with FINPR. We had challenging tasks and short terms for the implementation of our plans. FINPR supported us during our big PR campaign. Everything went smoothly at a high professional level. - Andrew StangerCo-Founder & CEO Reality Cards
UK 🇬🇧FINPR were both professional and responsive. They helped us navigate a world we were not familiar with and made the whole process easy. They delivered everything we expected. Recommended! - Arrietty YangCMO of BigONE Exchange
China 🇨🇳FINPR is the best PR patner, responds very promptly, publishes articles quickly, and is trustworthy.
- George KrasukhinCMO Crypterium
Singapore 🇸🇬I had a pleasant experience with FINPR. We had challenging tasks and short terms for the implementation of our plans. FINPR supported us during our big PR campaign. Everything went smoothly at a high professional level. - Andrew StangerCo-Founder & CEO Reality Cards
UK 🇬🇧FINPR were both professional and responsive. They helped us navigate a world we were not familiar with and made the whole process easy. They delivered everything we expected. Recommended! - Arrietty YangCMO of BigONE Exchange
China 🇨🇳FINPR is the best PR patner, responds very promptly, publishes articles quickly, and is trustworthy.
Our Clients
How STO Marketing Works
1
Step 1: Consulting
Our marketing professionals will get in touch with you to consult your project and requirements in detail. We'll understand your goals, challenges, and target audience, laying the groundwork for effective STO marketing solutions.
2
Step 2: Market Research
Based on the data provided by you, our market analysts will research your project's targeted market and audiences. This comprehensive research informs our strategic approach, ensuring your STO reaches the right investors.
3
Step 3: Marketing Strategy
We will construct a unique, ROI-based marketing plan to help promote your new token to potential investors. This plan details the strategies and channels to be used, ensuring a cohesive approach to maximize outreach and engagement. Then, you need to make a deposit to start a campaign.
4
Step 4: Strategy Execution
We will extend the reach of your token and make it popular through targeted marketing before, during, and after STO. This includes PR, influencer marketing, social media ads, and community management.
Latest Case Studies
Lossless
Blockchain transaction security
We managed to show Lossless and its greatest and useful products and features to the world. All of which was warmly accepted.
We managed to show Lossless and its greatest and useful products and features to the world. All of which was warmly accepted.
- 1st campaign with FINPR had 3500+ views and 100+ clicks
- 2nd earned 5000+ unique views on AMB Crypto
- The interview with the project's CEO has garnered 8000+ views, while the YouTube reviews of the Lossless project have amassed around 100,000 views.
Klaytn
Open-source public blockchain
We managed to raise brand awareness and trust in the project, further boosting Klaytn's reputation in the blockchain space and helping to maintain an overall positive image for the company.
We managed to raise brand awareness and trust in the project, further boosting Klaytn's reputation in the blockchain space and helping to maintain an overall positive image for the company.
- 1400+ unique views and 50+ clicks on Cointelegraph
- 5000+ views on Crypto Daily
AscendEX
Crypto exchange
FINPR prepared a strategy that combines influence marketing and PR publications for user attraction (key client’s target) and brand awareness growth (strategic client’s target). Also, we’ve distributed press releases on the program launch to one of the most reputable business and crypto media.
FINPR prepared a strategy that combines influence marketing and PR publications for user attraction (key client’s target) and brand awareness growth (strategic client’s target). Also, we’ve distributed press releases on the program launch to one of the most reputable business and crypto media.
- Reached out to an audience of 23 influencers on YouTube, Instagram
- 200,000+ views of the video reviews on YouTube, 400,000+ reach of stories on Instagram
- 10+ media outlets were covered by the PR campaign (including Bitcoin.com, Yahoo, etc)
- 300+ people have participated in the program because of our campaign within 1 week
Frequently Asked Questions
What is a security token offering?
A security token offering, or an STO, is a form of fundraising in which security tokens are sold. In comparison to ICO, IEO, or IDO, STO is more focused on the legal aspects of fundraising, ensuring that the token sale process fully or partially complies with the securities-related laws of the specific country, region or jurisdiction, in which the STO is held.
STO may refer to the sale of security tokens on special STO platforms or to the sale of tokens privately to funds and/or institutional investors. In both cases, the meaning is completely correct.
STO may refer to the sale of security tokens on special STO platforms or to the sale of tokens privately to funds and/or institutional investors. In both cases, the meaning is completely correct.
How security token sale marketing differ from crypto marketing?
There is no significant difference between STO marketing and blockchain marketing, except that security token marketing usually doesn’t include overly aggressive marketing tools (for example, crypto shilling). In addition, the legal team is putting more of an emphasis on ad wording to make sure that everything is done correctly, and no unlawful misinformation is present.
How much does STO marketing cost?
It depends on your meaning of STO and how you intend to implement it.
The first option is a private security token sale, in which coins will be purchased primarily by funds and institutional investors. The second option is to launch STO on specialized STO platforms. Also, the jurisdiction of your project has an impact on the size of your STO marketing budget because the rules in some countries are extremely strict, limiting your marketing techniques and tools.
In general, the STO marketing budget could range from $15,000 to $50,000 per whole token sale campaign, which typically lasts 3-4 months.
The first option is a private security token sale, in which coins will be purchased primarily by funds and institutional investors. The second option is to launch STO on specialized STO platforms. Also, the jurisdiction of your project has an impact on the size of your STO marketing budget because the rules in some countries are extremely strict, limiting your marketing techniques and tools.
In general, the STO marketing budget could range from $15,000 to $50,000 per whole token sale campaign, which typically lasts 3-4 months.
How to choose an STO marketing company?
If you’re looking to hire a digital marketing agency to take care of your STO promotion, you shouldn't limit the search to only STO-related agencies. Competent and reputable marketing firms are a better option because you will require numerous articles, press releases, and influencer posts, which small STO agencies cannot provide.
When deciding which agency to hire, consider their portfolio (the more clients they have worked with, the better), marketing team, and clients testimonials.
When deciding which agency to hire, consider their portfolio (the more clients they have worked with, the better), marketing team, and clients testimonials.
What marketing tools do you not recommend for STO promotion?
Here is a list of things you should avoid including in your STO marketing strategy:
- Search Engine Optimization. SEO is a good lead generation tool for lots of crypto and Web3 start-ups, but it’s not a perfect tool for STOs because token sale marketing campaigns are usually only 3-4 months long, which isn't enough time to see significant results from SEO.
- Email marketing. Even if you have an extensive list of emails of private crypto investors or blockchain VC funds, you should pay attention to the legal side of the question because you're going to make a STO. Sending bulk emails — which are technically considered spam — with financial advice to purchase security tokens can sometimes be against the law.
- Airdrop and bounty. Launching such campaigns is risky due to the legal implications.
- Shilling on crypto forums and social media with crypto community. Again, from a legal standpoint, this is risky.