Crypto Marketing Strategy Creation
Without a solid marketing strategy, crypto companies risk wasting resources on ineffective tactics. FINPR creates customized marketing strategies helping startups differentiate themselves, create awareness and attract potential customers.
Here is what is included in our Lite strategy plan:
Lite Strategy Plan
Competitive and market research
- Review of competitors' strengths and weaknesses
- Opportunities and threats in the market.
Review of current communication
- Evaluation of the project's social media presence, website design, and overall communication. Areas of improvement.
Strategy
- Goals aligned with the project's vision and mission
- Detailed description of the project's target audience
- Key message
- Content strategy: rubrics and formats
Marketing mix
- Selection of the most appropriate marketing channels
- Strategy for promotion and advertising
- Marketing funnel
- Timeline
- Marketing check-list with best practices and common mistakes to avoid Design concept
“Standard” plan does included the same activities like in “Lite” plan above, plus these one:
Standard Strategy Plan
Brand positioning
- Review of brand assets
- Brand persona and brand pyramid
Social media marketing strategy
- Social media ad campaigns
- SMM concept
- KPIs to track
Community management strategy
- Community management plan to engage with the project's community: channels, TOV, user acquisition, and retention strategy
Influence strategy
- List of relevant influencers within the crypto industry
- Development of an outreach plan to engage with influencers
PR strategy
- PR plan to increase project visibility
Content examples
- Several content examples for various channels, such as social media posts, blog articles, and video content
How It Works
How It Works
At the initial stage of our marketing strategy creation process, we do a comprehensive analysis of the client's project by thoroughly scrutinizing the project's documentation and white-papers.
To clarify the client's vision and needs, we also ask relevant questions. This collaborative approach allows us to determine the key elements of the strategy and its overall structure.
To clarify the client's vision and needs, we also ask relevant questions. This collaborative approach allows us to determine the key elements of the strategy and its overall structure.
After the initial analysis, we conduct extensive market research to evaluate current trends and competitors. It enables us to identify the main pain points of the client's product and devise a plan to address them.
In addition, we conduct in-depth interviews with project and competitors users to gain deeper insights into the market and target audience (TA).
In addition, we conduct in-depth interviews with project and competitors users to gain deeper insights into the market and target audience (TA).
Based on our research, we create a tailored marketing strategy that aligns with the client's goals and is optimized for the rapidly changing Web3.
The strategy highlights the latest trends, project needs, and TA to help the client differentiate themselves from the competition, create brand awareness, and attract potential investors and customers.
The strategy highlights the latest trends, project needs, and TA to help the client differentiate themselves from the competition, create brand awareness, and attract potential investors and customers.
Asking questions, analyzing project
Conducting extensive market research
Creating tailored marketing strategy to hit your goals
Check what our clients say!
FINPR supported us with publications within a project. The communication and processing was very professional and smooth. We would be happy to work with them again!
We worked with FINPR for a project and had an amazing experience. Their execution speed was fantastic and helped us get the desired results at the right time. Really recommend them for fast, reliable PR services to take your project to the moon.
FINPR agency is our "Go-To" agency when it comes down to time-critical announcements, pushing articles to various PR outlets, etc. We have been working with them from the very start of Polkadex. The most remarkable part is you will end up choosing their suggested / recommended services which will turn out to be the best one for you!
I had a pleasant experience with FINPR. We had challenging tasks and short terms for the implementation of our plans. FINPR supported us during our big PR campaign. Everything went smoothly at a high professional level.
FINPR were both professional and responsive. They helped us navigate a world we were not familiar with and made the whole process easy. They delivered everything we expected. Recommended!
FINPR is the best PR patner, responds very promptly, publishes articles quickly, and is trustworthy.
FINPR Agency has been a pleasure to work with. They are very reliable and always deliver on time.
FINPR was swift and precise with our first global PR. We were able to reach out to new customers that we previously were not familiar with, thanks to FINPR's great consultations. We recommend them as a reliable PR service agency.
FINPR is a great agency to work with. Besides their good communication and predisposition, they are flexible and committed which makes everything easier. I highly recommend it.
We had good experience while working with FINPR. During PolyDEX launch & Cross Cross Farming Launch, FINPR Team wrote excellent articles and published it within short notice. We appreciate your cooperation and we are happy with outcome.
It's really nice to cooperate with FINPR Agency. They are trustworthy and professional. Always reply on time and polish the content in high-quality.
While working with FINPR, I found the flow easy, well explained and the price is worth it.
When it comes to crypto PR there is not better service than FINPR. Fast turn around and reponsive, if you need the word to get out fast and clear then this is it!
It is my pleasure to work with FINPR, they put together a great media campaign with a good mix of top tier publications. The campaign gave us the mainstream presence that our project deserved. I will continue to work with the FINPR team and recommend them to projects looking for mainstream exposure.
Glad to work with FINPR all the time. FINPR team members are professional, reliable, quick-respond and trustworthy. Definitely your best choice for crypto PR services.
FINPR supported us with publications within a project. The communication and processing was very professional and smooth. We would be happy to work with them again!
FINPR has been accomodating, quick to respond and the process always went smoothly. We would like to thank the whole team for their services and professionnalism.
Your agency was fast (project took about 10 days), responsive (all recommendations were heard), focused (in fact the purpose was met) and convinient (accept ETH).
George Krasukhin
Diksha Sharma
Deepansh Singh
Arrietty Yang
CMO Crypterium
Head of comms at Gate.io
COO Polkadex
CMO of BigONE Exchange
India
China
I had a pleasant experience with FINPR. We had challenging tasks and short terms for the implementation of our plans. FINPR supported us during our big PR campaign. Everything went smoothly at a high professional level
We worked with FINPR for a project and had an amazing experience. Their execution speed was fantastic and helped us get the desired results at the right time. Really recommend them for fast, reliable PR services to take your project to the moon
FINPR were both professional and responsive. They helped us navigate a world we were not familiar with and made the whole process easy. They delivered everything we expected. Recommended!
FINPR agency is our "Go-To" agency when it comes down to time-critical announcements, pushing articles to various PR outlets, etc. We have been working with them from the very start of Polkadex. The most remarkable part is you will end up choosing their suggested/
recommended services which will turn out to be the best one for you!
recommended services which will turn out to be the best one for you!
FINPR is the best PR patner, responds very promptly, publishes articles quickly, and is trustworthy
FINPR has always been awesome to work with. They provide timely results, with great communications and response time! Would happily recommend!
UK
CMO of EQIFI
David Cullinan
Hong Kong
UK
Co-Founder & CEO Reality Cards
Andrew Stanger
Singapore
Tejas Chitnis
Wonsuk Wayne Lee
Rujia Chen
Geraldine Mazurek
Mehdi Radi
Co-Founder & CEO Cryption Network
CEO Baekdu Technologies
Marketing Director StarryNift
CMO Monetum
CEO & Co-Founder Egg.Fi
India
China
Spain
France
We had good experience while working with FINPR. During PolyDEX launch & Cross Cross Farming Launch, FINPR Team wrote excellent articles and published it within short notice. We appreciate your cooperation and we are happy with outcome.
FINPR was swift and precise with our first global PR. We were able to reach out to new customers that we previously were not familiar with, thanks to FINPR's great consultations. We recommend them as a reliable PR service agency.
It's really nice to cooperate with FINPR Agency. They are trustworthy and professional. Always reply on time and polish the content in high-quality.
FINPR is a great agency to work with. Besides their good communication and predisposition, they are flexible and committed which makes everything easier. I highly recommend it.
While working with FINPR, I found the flow easy, well explained and the price is worth it.
FINPR Agency has been a pleasure to work with. They are very reliable and always deliver on time.
Director of Marketing, Wanchain
Temujin Louie
South Korea
Singapore
Johannes Schwarzburg
Nishan Shetty
Myriam Tsen-Kung
Raymond Tien
Dima Starodubcev
Business Consultant at The Famouns Token
Marketing Director at Human Protocol
Marketing Manager, LuxFi
CMO NFTGO
Co-Founder & CEO, Cyber
Switzerland
Hong Kong
China
Russia
FINPR supported us with publications within a project. The communication and processing was very professional and smooth. We would be happy to work with them again!
It is my pleasure to work with FINPR, they put together a great media campaign with a good mix of top tier publications. The campaign gave us the mainstream presence that our project deserved. I will continue to work with the FINPR team and recommend them to projects looking for mainstream exposure.
FINPR has been accomodating, quick to respond and the process always went smoothly. We would like to thank the whole team for their services and professionnalism.
Glad to work with FINPR all the time. The agency team members are professional, reliable, quick-respond and trustworthy. Definitely your best choice for crypto PR services.
Your agency was fast (project took about 10 days), responsive (all recommendations were heard), focused (in fact the purpose was met) and convinient (accept ETH).
When it comes to crypto PR there is not better service than FINPR. Fast turn around and reponsive, if you need the word to get out fast and clear then this is it!
Co-Founder bitHolla
Adrian Pollard
UK
South Korea