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Crypto Marketing Strategy Creation

Without a solid marketing strategy, crypto companies risk wasting resources on ineffective tactics. FINPR creates customized marketing strategies helping startups differentiate themselves, create awareness and attract potential customers.
Here is what is included in our Lite strategy plan:

Lite Strategy Plan

Competitive and market research
  • Review of competitors' strengths and weaknesses
  • Opportunities and threats in the market.
Review of current communication
  • Evaluation of the project's social media presence, website design, and overall communication. Areas of improvement.
  • Goals aligned with the project's vision and mission
  • Detailed description of the project's target audience
  • Key message
  • Content strategy: rubrics and formats
Marketing mix
  • Selection of the most appropriate marketing channels
  • Strategy for promotion and advertising
  • Marketing funnel
  • Timeline
  • Marketing check-list with best practices and common mistakes to avoid Design concept
“Standard” plan does included the same activities like in “Lite” plan above, plus these one:

Standard Strategy Plan

Brand positioning
  • Review of brand assets
  • Brand persona and brand pyramid
Social media marketing strategy
  • Social media ad campaigns
  • SMM concept
  • KPIs to track
Community management strategy
  • Community management plan to engage with the project's community: channels, TOV, user acquisition, and retention strategy
Influence strategy
  • List of relevant influencers within the crypto industry
  • Development of an outreach plan to engage with influencers
PR strategy
  • PR plan to increase project visibility
Content examples
  • Several content examples for various channels, such as social media posts, blog articles, and video content

How It Works

  • 1
    Asking questions, analyzing project
    At the initial stage of our marketing strategy creation process, we do a comprehensive analysis of the client's project by thoroughly scrutinizing the project's documentation and white-papers.

    To clarify the client's vision and needs, we also ask relevant questions. This collaborative approach allows us to determine the key elements of the strategy and its overall structure.
  • 2
    Conducting extensive market research
    After the initial analysis, we conduct extensive market research to evaluate current trends and competitors. It enables us to identify the main pain points of the client's product and devise a plan to address them.

    In addition, we conduct in-depth interviews with project and competitors users to gain deeper insights into the market and target audience (TA).
  • 3
    Creating tailored marketing strategy to hit your goals
    Based on our research, we create a tailored marketing strategy that aligns with the client's goals and is optimized for the rapidly changing Web3.

    The strategy highlights the latest trends, project needs, and TA to help the client differentiate themselves from the competition, create brand awareness, and attract potential investors and customers.

Check what our clients say!

  • David Cullinan
    CMO of EQIFI
    UK 🇬🇧
    FINPR supported us with publications within a project. The communication and processing was very professional and smooth. We would be happy to work with them again!
  • Diksha Sharma
    Head of Comms at
    Hong Kong 🇭🇰
    We worked with FINPR for a project and had an amazing experience. Their execution speed was fantastic and helped us get the desired results at the right time. Really recommend them for fast, reliable PR services to take your project to the moon.
  • Deepansh Singh
    COO Polkadex
    India 🇮🇳
    FINPR agency is our "Go-To" agency when it comes down to time-critical announcements, pushing articles to various PR outlets, etc. We have been working with them from the very start of Polkadex. The most remarkable part is you will end up choosing their suggested / recommended services which will turn out to be the best one for you!