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Crypto Marketing Strategy Creation
Without a solid marketing strategy, crypto companies risk wasting resources on ineffective tactics. FINPR creates customized marketing strategies helping startups differentiate themselves, create awareness and attract potential customers.
Lite Strategy Plan
Here is what is included in our Lite strategy plan:
Competitive and market research
- Review of competitors' strengths and weaknesses
- Opportunities and threats in the market.
Review of current communication
- Evaluation of the project's social media presence, website design, and overall communication. Areas of improvement.
Strategy
- Goals aligned with the project's vision and mission
- Detailed description of the project's target audience
- Key message
- Content strategy: rubrics and formats
Marketing mix
- Selection of the most appropriate marketing channels
- Strategy for promotion and advertising
- Marketing funnel
- Timeline
- Marketing check-list with best practices and common mistakes to avoid Design concept
Standard Strategy Plan
“Standard” plan does included the same activities like in “Lite” plan above, plus these one:
Brand positioning
- Review of brand assets
- Brand persona and brand pyramid
Social media marketing strategy
- Social media ad campaigns
- SMM concept
- KPIs to track
Community management strategy
- Community management plan to engage with the project's community: channels, TOV, user acquisition, and retention strategy
Influence strategy
- List of relevant influencers within the crypto industry
- Development of an outreach plan to engage with influencers
PR strategy
- PR plan to increase project visibility
Content examples
- Several content examples for various channels, such as social media posts, blog articles, and video content
How It Works
- Asking questions, analyzing projectAt the initial stage of our marketing strategy creation process, we do a comprehensive analysis of the client's project by thoroughly scrutinizing the project's documentation and white-papers.
To clarify the client's vision and needs, we also ask relevant questions. This collaborative approach allows us to determine the key elements of the strategy and its overall structure. - Conducting extensive market researchAfter the initial analysis, we conduct extensive market research to evaluate current trends and competitors. It enables us to identify the main pain points of the client's product and devise a plan to address them.
In addition, we conduct in-depth interviews with project and competitors users to gain deeper insights into the market and target audience (TA). - Creating tailored marketing strategy to hit your goalsBased on our research, we create a tailored marketing strategy that aligns with the client's goals and is optimized for the rapidly changing Web3.
The strategy highlights the latest trends, project needs, and TA to help the client differentiate themselves from the competition, create brand awareness, and attract potential investors and customers.
Latest Case Studies
Exchange platform
Goals: highlight official launch of IXFI, a new exchange platform, get media coverage and establish an initial presence in the crypto community
Strategy: large-scale PR campaign by combining press releases on biggest and reputable crypto and business media with organic publications on well-known crypto and tech media.
Results:
Goals: highlight official launch of IXFI, a new exchange platform, get media coverage and establish an initial presence in the crypto community
Strategy: large-scale PR campaign by combining press releases on biggest and reputable crypto and business media with organic publications on well-known crypto and tech media.
Results:
- 1k average articles views
- 20+ publications
- Publications appeared on first pages of Google search
Goals: highlight official launch of the Quest Platform and the Launchpool, tell about partnership with TON and promote brand film “In Freedom We Trust”
Strategy: large-scale PR campaign by combining press releases on crypto media with organic publications on well-known crypto, tech, and finance media.
Results:
Strategy: large-scale PR campaign by combining press releases on crypto media with organic publications on well-known crypto, tech, and finance media.
Results:
- 11 unique texts
- 350+ publications (Investing.com, LA Weekly, DigitalTrends, FXStreet etc.)
- Press releases got >1k views on average with >3k views
Open-source public blockchain
We managed to raise brand awareness and trust in the project, further boosting Klaytn's reputation in the blockchain space and helping to maintain an overall positive image for the company.
We managed to raise brand awareness and trust in the project, further boosting Klaytn's reputation in the blockchain space and helping to maintain an overall positive image for the company.
- 1400+ unique views and 50+ clicks on Cointelegraph
- 5000+ views on Crypto Daily
Check what our clients say!
FINPR supported us with publications within a project. The communication and processing was very professional and smooth. We would be happy to work with them again!
David Cullinan
CMO of EQIFI
UK 🇬🇧
UK 🇬🇧
We worked with FINPR for a project and had an amazing experience. Their execution speed was fantastic and helped us get the desired results at the right time. Really recommend them for fast, reliable PR services to take your project to the moon.
Diksha Sharma
Head of Comms at Gate.io
Hong Kong 🇭🇰
Hong Kong 🇭🇰
FINPR agency is our "Go-To" agency when it comes down to time-critical announcements, pushing articles to various PR outlets, etc. We have been working with them from the very start of Polkadex. The most remarkable part is you will end up choosing their suggested / recommended services which will turn out to be the best one for you!
Deepansh Singh
COO Polkadex
India 🇮🇳
India 🇮🇳