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AscendEX
Launched in 2018, AscendEX is a full-stack cryptocurrency financial platform for investors of all experience levels who want to make their crypto ascent better. Before March, 2021 the platform used another brand: BitMax
Case Studies • AscendEX
Objectives
The exchange was looking to promote the "New User Rewards" program, aimed to provide users "an exclusive chance to mine BTC and earn satoshis rewards (SATs) by completing tasks".
Solutions
FINPR prepared a strategy that combines influence marketing and PR publications for user attraction (key client’s target) and brand awareness growth (strategic client’s target). The multi-level PR campaign that includes working with YouTube and Instagram influencers was done. Also we’ve distributed press releases on the program launch to one of the most reputable business and crypto media.
Services provided
- Influencer Marketing
- PR Publications
Results
1
Reached out to an audience of 23 influencers on YouTube, Instagram
2
In total 200,000+ views of the video reviews on YouTube
3
In total 400,000+ reach of stories on Instagram
4
10+ media outlets were covered by PR campaign (including Bitcoin.com, Yahoo, etc)
5
300+ people have participated in program because of our campaign within 1 week
Check one of the videos with 28k+ views!