BingX

BingX aimed to boost brand visibility and audience engagement across multiple markets. The objective was to highlight key exchange features, seasonal campaigns, and product launches through influencer-driven content on Instagram, Twitter (X), and YouTube. Each campaign required tailored messaging, platform-specific content formats, and coordination with diverse KOLs across regions.

Multi-Campaign Execution: A total of four thematic campaigns were deployed:

• Happy Valentine’s Day (Instagram): Focused on community warmth and brand familiarity through Stories and Posts.
• #BingX Crypto Smash (Instagram): A gamified campaign to drive interaction and highlight BingX’s dynamic brand tone.
• $10M Social Trading Fund Launch (Instagram, Twitter (X), YouTube): Promoted BingX’s initiative to support traders, with broad exposure across key platforms.
• XUAT & EURT Listing Carnival (Twitter (X)): Targeted the trading community with announcement-style posts and threads around token listings.

Platform-Specific Content: Influencer content was adapted by channel - including Instagram visuals, Twitter (X) tweets and threads, and YouTube format - to suit audience behavior.
Real-Time Coordination: Creative materials were delivered quickly and on time, matching the campaign launch schedule to keep everything running smoothly.