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Coinsniper
Coinsniper, a prominent platform in the crypto space, engaged FINPR to enhance its social media strategy, content creation, and overall brand positioning. The project has been spanning from November 2024, focusing on delivering weekly content, social media graphics, and market insights.
Case Studies • Coinsniper
Objectives
- Strengthen Coinsniper’s social media presence by delivering engaging and accurate content
- Improve content accuracy and relevancy, particularly in fast-moving markets like cryptocurrency
- Provide high-quality visual assets aligned with the brand's messaging
- Establish a smooth approval process to ensure timely publication of materials
Approach
1. Data-Driven Content Strategy
- Conducted market research and competitive analysis to develop content that resonates with the target audience
- Produced custom-designed graphics that maintained a consistent and professional brand identity
- Incorporated the latest design trends to enhance visual appeal and engagement
- Established a proactive feedback loop with the Coinsniper team to ensure alignment on content and strategy
- Provided regular performance reports and analytics to demonstrate the impact of our work
Challenges and Solutions
Challenge 1: Market Data Accuracy
Issue: Initial discrepancies in cryptocurrency market data led to client concerns.
Solution: Integrated a data verification step before publishing to ensure all information was current and accurate.
Challenge 2: Visual Content Quality
Issue: The initial use of AI during the images generation process did not align with client expectations for custom graphics.
Solution: Shifted to bespoke designs by in-house graphic designers, enhancing the quality and relevance of visuals.
Challenge 3: Tone of Voice Consistency
Issue: The brand’s preferred first-person tone was not reflected to the fullest in the content at first.
Solution: Refined our copywriting approach to consistently reflect Coinsniper’s brand voice, improving content alignment.
Issue: Initial discrepancies in cryptocurrency market data led to client concerns.
Solution: Integrated a data verification step before publishing to ensure all information was current and accurate.
Challenge 2: Visual Content Quality
Issue: The initial use of AI during the images generation process did not align with client expectations for custom graphics.
Solution: Shifted to bespoke designs by in-house graphic designers, enhancing the quality and relevance of visuals.
Challenge 3: Tone of Voice Consistency
Issue: The brand’s preferred first-person tone was not reflected to the fullest in the content at first.
Solution: Refined our copywriting approach to consistently reflect Coinsniper’s brand voice, improving content alignment.
Key Results
1. Social Media Performance
- Increase in Engagement Rate across Coinsniper’s social media channels
- Boost in follower growth on primary platforms such as Twitter (X) and Telegram
- Higher post reach: Average post impressions have arisen by 40%, contributing to a broader brand awareness
- Improved content approval process, reducing revisions by 50%
- Successfully delivered 100% on-time weekly content and visuals for client approval
- Positive client feedback on the shift to first-person content, which strengthened brand authenticity
- Enhanced visual consistency through professional graphics, elevating the brand’s visual identity
Results
01
Social Media Performance
- Increase in Engagement Rate across Coinsniper’s social media channels
- Boost in follower growth on primary platforms such as Twitter (X) and Telegram
- Higher post reach: Average post impressions have arisen by 40%, contributing to a broader brand awareness
02
Content Quality
- Improved content approval process, reducing revisions by 50%
- Successfully delivered 100% on-time weekly content and visuals for client approval
03
Brand Perception
- Positive client feedback on the shift to first-person content, which strengthened brand authenticity
- Enhanced visual consistency through professional graphics, elevating the brand’s visual identity