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Darkex is a Web3-focused exchange platform aiming to expand its digital footprint and establish a strong presence across social media platforms. The client required an end-to-end marketing solution, including social media management (SMM), influencer outreach, and aggressive shilling strategies.
Increase brand awareness and engagement within the crypto community
Establish an effective content strategy for Twitter (X) and LinkedIn
Implement an advanced shilling campaign to boost organic discussions
Deliver high-quality visual content and video materials
Optimize community engagement and retention
Approach
To achieve these objectives, our agency deployed a multi-layered Web3 marketing strategy, ensuring a seamless workflow and alignment with Darkex's branding.
1. Social Media Management (SMM)
Content Strategy: Developed a content calendar featuring weekly social media posts, including text-based updates, graphics, and video content
Approval Process: Ensured pre-approval of posts with сlient before publishing, maintaining consistency with their branding
Content Delivery: Delivered a mix of text, graphics, and video, ensuring a dynamic content feed that engaged the Web3 audience
2. Advanced Shilling Campaign
Team Structure: Deployed a dedicated team of 8 people, ensuring 24/7 coverage
Posting Strategy: Published 432 daily messages across X, Telegram, Quora, Discord, CMC, and YouTube, focusing on organic and engaging interactions
Real-Time Monitoring: Tracked and reposted content if deleted or hidden, ensuring continuous visibility
Community Engagement: Used mentions, hashtags, and direct tagging to amplify reach and foster engagement
3. Video & Graphics Production
Visual Assets: Created compelling graphics to enhance the impact of Darkex's announcements
Custom Video Production: Delivered high-quality campaign videos, focusing on product features and ongoing promotions
Iterative Approach: Adjusted content based on client feedback, ensuring alignment with Darkex's vision
Key Takeaways
Proactive Communication: Maintaining a structured approval process ensures brand consistency and prevents misalignment
24/7 Engagement: Continuous engagement through shilling drives organic discussions and brand visibility
Content Quality Matters: High-quality graphics and videos significantly improve audience perception and interaction
Agility & Adaptability: Adapting to client needs and making real-time adjustments ensures campaign success
Results
01
Twitter (X) Growth: +32,000 new followers
02
Telegram Growth: +4,400 new community members
03
Increased Engagement: Significant interactions and reach across social platforms, verified through analytics and client feedback
04
Successful Campaign Execution: All deliverables (text, graphics, and videos) were completed on time, ensuring a smooth content rollout
05
Client Satisfaction & Retention: Darkex confirmed their intention for long-term collaboration, highlighting our efficiency and impact
What our client said
Thanks a lot for the great efforts! We appreciate it and will continue working with you long-term. Let’s rock it!
AAE
VP of Growth at Darkex
Conclusion
Our agency successfully positioned Darkex as a leading Web3 project through a data-driven, engagement-focused marketing campaign. By leveraging our expertise in Web3 influencer marketing, social media management, and shilling, we delivered tangible results, paving the way for long-term collaboration.