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Darkex

Darkex is a Web3-focused exchange platform aiming to expand its digital footprint and establish a strong presence across social media platforms. The client required an end-to-end marketing solution, including social media management (SMM), influencer outreach, and aggressive shilling strategies.
Lossless
Case Studies • Darkex

Objectives
  • Increase brand awareness and engagement within the crypto community
  • Establish an effective content strategy for Twitter (X) and LinkedIn
  • Implement an advanced shilling campaign to boost organic discussions
  • Deliver high-quality visual content and video materials
  • Optimize community engagement and retention

Approach
To achieve these objectives, our agency deployed a multi-layered Web3 marketing strategy, ensuring a seamless workflow and alignment with Darkex's branding.

1. Social Media Management (SMM)
  • Content Strategy: Developed a content calendar featuring weekly social media posts, including text-based updates, graphics, and video content
  • Approval Process: Ensured pre-approval of posts with сlient before publishing, maintaining consistency with their branding
  • Content Delivery: Delivered a mix of text, graphics, and video, ensuring a dynamic content feed that engaged the Web3 audience

2. Advanced Shilling Campaign
  • Team Structure: Deployed a dedicated team of 8 people, ensuring 24/7 coverage
  • Posting Strategy: Published 432 daily messages across X, Telegram, Quora, Discord, CMC, and YouTube, focusing on organic and engaging interactions
  • Real-Time Monitoring: Tracked and reposted content if deleted or hidden, ensuring continuous visibility
  • Community Engagement: Used mentions, hashtags, and direct tagging to amplify reach and foster engagement

3. Video & Graphics Production
  • Visual Assets: Created compelling graphics to enhance the impact of Darkex's announcements
  • Custom Video Production: Delivered high-quality campaign videos, focusing on product features and ongoing promotions
  • Iterative Approach: Adjusted content based on client feedback, ensuring alignment with Darkex's vision

Key Takeaways
  • Proactive Communication: Maintaining a structured approval process ensures brand consistency and prevents misalignment
  • 24/7 Engagement: Continuous engagement through shilling drives organic discussions and brand visibility
  • Content Quality Matters: High-quality graphics and videos significantly improve audience perception and interaction
  • Agility & Adaptability: Adapting to client needs and making real-time adjustments ensures campaign success

Results
01
Twitter (X) Growth: +32,000 new followers
02
Telegram Growth: +4,400 new community members
03
Increased Engagement: Significant interactions and reach across social platforms, verified through analytics and client feedback
04
Successful Campaign Execution: All deliverables (text, graphics, and videos) were completed on time, ensuring a smooth content rollout
05
Client Satisfaction & Retention: Darkex confirmed their intention for long-term collaboration, highlighting our efficiency and impact
What our client said
Conclusion
Our agency successfully positioned Darkex as a leading Web3 project through a data-driven, engagement-focused marketing campaign. By leveraging our expertise in Web3 influencer marketing, social media management, and shilling, we delivered tangible results, paving the way for long-term collaboration.