This website uses cookies to ensure you get the best experience. Cookies necessary for the correct operation of the site are always enabled. Learn More
Get started now!
By clicking the "Submit" button, you agree to the terms of the privacy policy
Darkex
Darkex is a Web3-focused exchange platform aiming to expand its digital footprint and establish a strong presence across social media platforms. The client required an end-to-end marketing solution, including social media management (SMM), influencer outreach, and aggressive shilling strategies.
Case Studies • Darkex
Objectives
- Increase brand awareness and engagement within the crypto community
- Establish an effective content strategy for Twitter (X) and LinkedIn
- Implement an advanced shilling campaign to boost organic discussions
- Deliver high-quality visual content and video materials
- Optimize community engagement and retention
Approach
To achieve these objectives, our agency deployed a multi-layered Web3 marketing strategy, ensuring a seamless workflow and alignment with Darkex's branding.
1. Social Media Management (SMM)
2. Advanced Shilling Campaign
3. Video & Graphics Production
1. Social Media Management (SMM)
- Content Strategy: Developed a content calendar featuring weekly social media posts, including text-based updates, graphics, and video content
- Approval Process: Ensured pre-approval of posts with сlient before publishing, maintaining consistency with their branding
- Content Delivery: Delivered a mix of text, graphics, and video, ensuring a dynamic content feed that engaged the Web3 audience
2. Advanced Shilling Campaign
- Team Structure: Deployed a dedicated team of 8 people, ensuring 24/7 coverage
- Posting Strategy: Published 432 daily messages across X, Telegram, Quora, Discord, CMC, and YouTube, focusing on organic and engaging interactions
- Real-Time Monitoring: Tracked and reposted content if deleted or hidden, ensuring continuous visibility
- Community Engagement: Used mentions, hashtags, and direct tagging to amplify reach and foster engagement
3. Video & Graphics Production
- Visual Assets: Created compelling graphics to enhance the impact of Darkex's announcements
- Custom Video Production: Delivered high-quality campaign videos, focusing on product features and ongoing promotions
- Iterative Approach: Adjusted content based on client feedback, ensuring alignment with Darkex's vision
Key Takeaways
- Proactive Communication: Maintaining a structured approval process ensures brand consistency and prevents misalignment
- 24/7 Engagement: Continuous engagement through shilling drives organic discussions and brand visibility
- Content Quality Matters: High-quality graphics and videos significantly improve audience perception and interaction
- Agility & Adaptability: Adapting to client needs and making real-time adjustments ensures campaign success
Results
01
Twitter (X) Growth: +32,000 new followers
02
Telegram Growth: +4,400 new community members
03
Increased Engagement: Significant interactions and reach across social platforms, verified through analytics and client feedback
04
Successful Campaign Execution: All deliverables (text, graphics, and videos) were completed on time, ensuring a smooth content rollout
05
Client Satisfaction & Retention: Darkex confirmed their intention for long-term collaboration, highlighting our efficiency and impact
What our client said
Conclusion
Our agency successfully positioned Darkex as a leading Web3 project through a data-driven, engagement-focused marketing campaign. By leveraging our expertise in Web3 influencer marketing, social media management, and shilling, we delivered tangible results, paving the way for long-term collaboration.