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iExec
iExec is a pioneering decentralized cloud computing network utilizing blockchain technology to provide secure and scalable cloud computing solutions. iExec enables users to monetize computing power and applications in a trustless environment.
Case Studies • iExec
Objectives
iExec aimed to boost community engagement and brand visibility through a Christmas-themed campaign - #12DaysOfRLC (December 13–29, 2024), featuring daily challenges and rewards in their native token $RLC. The goal was to increase social media traction, attract new users, and create a buzz around iExec’s ecosystem while educating audiences about blockchain, AI, and confidential computing.
Approach
- Understanding Campaign Goals: FINPR worked closely with iExec’s team to define key objectives and identify the target audience.
- Influencer Selection: A structured approach was taken to curate a mix of different tiers of influencers, ensuring optimal engagement within the Web3 and crypto community.
- Content Planning & Scheduling: Developed a structured calendar for influencer tweets, retweets and engagement to maintain momentum throughout the campaign.
- Real-Time Optimization: Adjusted influencer lineup and content based on audience response and engagement metrics.
Service Provided
Influencer/KOLs Marketing
Performance Metrics & Engagement Examples:
- Influencer Collaboration: Partnered with five notable and highly reliable KOLs in a format of multiple tweets and retweets.
- Community Growth: Increased engagement on iExec’s X (Twitter) account, leading to higher retweet rates, organic discussions and new followers.
- User Participation: Thousands of participants engaged daily, boosting social media activity and brand awareness.
- Trending Hashtags: The #12DaysOfRLC campaign gained traction, enhancing visibility across Web3 communities.
- Gamified Interaction: The challenges had a Squid Game + Christmas theme, making them serious yet fun and rewarding.
Results
01
New Followers: 2,000 - 3,000 driven by daily posts, the prize, and influencer reach.
03
ER Increase: doubled or tripled to 3-6% during the campaign, settling at 1.5-3% post-campaign, reflecting high engagement.
04
Participation: 850 - 1,700 X users, aligning with iExec’s niche but engaged community.
05
Overall, we always received the best feedback, thumbs-up and "job well done" from Lossless regarding our performance, as we were always looking for a way to keep the client happy and loyal.
06
Publications on big media names such as Investing.com, LA Weekly, DigitalTrends, FXStreet, Fortune India etc.
07
Press release views exceeded 1k views on average with over 3k views on Sponsored and Organic articles
08
Publications appeared on first pages of Google search, increasing brand awareness