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iExec
iExec is a pioneering decentralized cloud computing network utilizing blockchain technology to provide secure and scalable cloud computing solutions. iExec enables users to monetize computing power and applications in a trustless environment.
Case Studies • iExec
Objectives
iExec aimed to boost community engagement and brand visibility through a Christmas-themed campaign - #12DaysOfRLC (December 13–29, 2024), featuring daily challenges and rewards in their native token $RLC. The goal was to increase social media traction, attract new users, and create a buzz around iExec’s ecosystem while educating audiences about blockchain, AI, and confidential computing.
Approach
- Understanding Campaign Goals: FINPR worked closely with iExec’s team to define key objectives and identify the target audience.
- Influencer Selection: A structured approach was taken to curate a mix of different tiers of influencers, ensuring optimal engagement within the Web3 and crypto community.
- Content Planning & Scheduling: Developed a structured calendar for influencer tweets, retweets and engagement to maintain momentum throughout the campaign.
- Real-Time Optimization: Adjusted influencer lineup and content based on audience response and engagement metrics.
Service Provided
Influencer/KOLs Marketing
Performance Metrics & Engagement Examples:
- Influencer Collaboration: Partnered with five notable and highly reliable KOLs in a format of multiple tweets and retweets.
- Community Growth: Increased engagement on iExec’s X (Twitter) account, leading to higher retweet rates, organic discussions and new followers.
- User Participation: Thousands of participants engaged daily, boosting social media activity and brand awareness.
- Trending Hashtags: The #12DaysOfRLC campaign gained traction, enhancing visibility across Web3 communities.
- Gamified Interaction: The challenges had a Squid Game + Christmas theme, making them serious yet fun and rewarding.
Results
01
New Followers: 2,000 - 3,000 driven by daily posts, the prize, and influencer reach.
02
ER Increase: doubled or tripled to 3-6% during the campaign, settling at 1.5-3% post-campaign, reflecting high engagement.
03
Participation: 850 - 1,700 X users, aligning with iExec’s niche but engaged community.