Klaytn

Klaytn is a public blockchain platform, developed by internet giant Kakao Corp, owner of the most popular in South Korea messenger, KakaoTalk. The project positions itself as an open source public blockchain focused on the metaverse, GameFi, and the creator economy.
Case Studies • Klaytn
Objectives
Klaytn Foundation has come to FINPR with 2 PR campaigns with a six month difference in between. In June 2022, Klaytn signed a huge deal with OpenSea; they wanted to make a great buzz about it and show the world what the partnership means for the NFT industry. In February 2023 the goal was to highlight the newly launched roadmap and milestones on how Klaytn is achieving “Mass Adoption Trifecta”.
Solutions
Our strategy was to divide 2 PR campaigns, leading both to success with 8 outlets featuring our publications. For partnership news, we suggested going with 2 Press releases on reputable media (Cointelegraph and Cryptonews) bringing more attention to the partnership between Klaytn and Opensea, and cover it more deeply along with 2 features. We managed to raise the brand awareness and trust of the project, further boosting Klaytn's reputation in the blockchain space and helping to maintain an overall positive image for the company.

For the 2nd campaign, we helped Klaytn to come up with angles and main ideas for the features; it was best to share Klaytn's new approach to governance measures for increased community involvement and transparency, as well as to unveil their new tokenomics for long-term ecosystem sustainability. Their 2023 vision map to achieve Mass Adoption Trifecta was best explained to the audience with the help of our writers and contributed to well-known media such as Cryptopotato and Crypto Daily.

Services provided
  • PR Publications
  • Content copywriting
Results
1
Increased awareness of the partnership and Klaytn's vision, bringing more people to trust the project and boosting the client's reputation
2
Generated positive press and Google mentions
3
Publications are on the first pages of Google Search & Google News
4
Over 1400 unique views and over 50 clicks on Cointelegraph, over 5000 views on Crypto Daily
5
Engaging and informative content
What our client said