Our strategy was to divide 2 PR campaigns, leading both to success with 8 outlets featuring our publications. For partnership news, we suggested going with 2 Press releases on reputable media (Cointelegraph and Cryptonews) bringing more attention to the partnership between Klaytn and Opensea, and cover it more deeply along with 2 features. We managed to raise the brand awareness and trust of the project, further boosting Klaytn's reputation in the blockchain space and helping to maintain an overall positive image for the company.
For the 2nd campaign, we helped Klaytn to come up with angles and main ideas for the features; it was best to share Klaytn's new approach to governance measures for increased community involvement and transparency, as well as to unveil their new tokenomics for long-term ecosystem sustainability. Their 2023 vision map to achieve Mass Adoption Trifecta was best explained to the audience with the help of our writers and contributed to well-known media such as Cryptopotato and Crypto Daily.