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Lossless

Lossless is an advanced DeFi hack mitigation tool for token creators that freezes invalid or fraudulent transactions based on specific parameters. Lossless incorporates a new layer of blockchain transaction security, protecting selected projects and their communities from malicious exploits and the associated financial loss.
Lossless
Case Studies • Lossless

Objectives
Lossless was a timid and careful client back in 2021. At that time, Monika (Marketing Lead at Lossless) reached out to us to get one well-performing outlet for their important news (integration of Lossless Protocol into the $PYR token) and to see how reliable of a PR agency we were. Needless to say, they came back in a few weeks to us with another announcement (how Lossless Vault Protection Stopped a Hack and Saved $55,000 for gotEM). That’s how our fruitful and trusted cooperation started.

After a few months, Lossless wanted to tell the public about their official Lossless protocol launch. And being acquainted with our work already, choosing the suitable media for announcements was easy and smooth.

In January 2023, Lossless wanted to be featured on Nasdaq in any format available to tell the world about their token - LSS.

From April to June 2023 they reached out to us to let the world know the insights about their new products - Aegis and Wrapped Tokens. Their most wanted media for the PR campaign was Coinacademy.fr and our influencers.

Solutions
Lossless was open to our suggestions and oftentimes asked what media was the best for their needs, great in viewership and traction. We offered a number of solutions for them, so they could have a space to pick from, and they were very much pleased with it.

Being our long-term and loyal partner, Lossless had access to our Premium channel from where they've taken a number of publications as well (IBTimes, Nasdaq, etc), mentioning Lossless in a great and positive light, delving deep into the project to get to know it better, as well as increasing brand awareness and earning trust of their audience.

For April-June campaign, Lossless eagerly wanted to be featured on Coinacademy.fr and shared their needs there. At that time, we were just in the middle of establishing our partnership with Coin Academy, so it was the best time for all sides to work together on the project. We also offered Lossless to use Influencer Marketing for the campaign to highlight the best features of Aegis through social media platforms.

Through the joint efforts of the FINPR and Lossless teams, 5 YouTube influencers were selected for collaboration from different regions - the United States, the Middle East, Europe, and Russia. Additionally, one of the influencers invited CEO of Lossless for a live interview to increase project visibility and delve into a detailed discussion about the new product.

Services provided
  • Influencer marketing
  • PR Publications
  • Content copywriting

Results
01
Throughout our work with Lossless (since 2021 till this day) we had our ups and downs in the process, however the results of publications and public feedback showed it all. During this time, we managed to show Lossless and its greatest and useful products and features to the world. All of which was warmly accepted. The first campaign with us had over 3500 views and over 100 clicks! The second one earned more than 5000 unique views on AMB Crypto!
02
Publications are on the first pages of Google Search & Google News
03
The interview with the project's CEO has garnered over 8000 views, while the YouTube reviews of the Lossless project have amassed around 100,000 views. This surge in viewership has significantly elevated the project's visibility in over 20 countries.
04
For Coinacademy CMO of Lossless recorded an audio message stated: "I finally got to read the article. I found a tool that was able to translate the entire article as accurately as possible and I have to say that I am super super happy. This is probably the first time throughout my career in the web3 where I am reading an article and I love it from the very first version. What's written, how it is written, how professionally the analysis has been done and such. So, please, pass my greatest thank you and congratulations to Coinacademy, because the quality of the article is superb, and we can definitely publish it. I don't really see any kind of edits necessary. I'm very very happy with how the article turned out"
05
The Coinacademy article was also greatly and warmly received by the audience
06
Overall, we always received the best feedback, thumbs-up and "job well done" from Lossless regarding our performance, as we were always looking for a way to keep the client happy and loyal.
Check one of the videos with 20k+ views!
What our client said