Lossless was open to our suggestions and oftentimes asked what media was the best for their needs, great in viewership and traction. We offered a number of solutions for them, so they could have a space to pick from, and they were very much pleased with it.
Being our long-term and loyal partner, Lossless had access to our Premium channel from where they've taken a number of publications as well (IBTimes, Nasdaq, etc), mentioning Lossless in a great and positive light, delving deep into the project to get to know it better, as well as increasing brand awareness and earning trust of their audience.
For April-June campaign, Lossless eagerly wanted to be featured on Coinacademy.fr and shared their needs there. At that time, we were just in the middle of establishing our partnership with Coin Academy, so it was the best time for all sides to work together on the project. We also offered Lossless to use Influencer Marketing for the campaign to highlight the best features of Aegis through social media platforms.
Through the joint efforts of the FINPR and Lossless teams, 5 YouTube influencers were selected for collaboration from different regions - the United States, the Middle East, Europe, and Russia. Additionally, one of the influencers invited CEO of Lossless for a live interview to increase project visibility and delve into a detailed discussion about the new product.