This website uses cookies to ensure you get the best experience. Cookies necessary for the correct operation of the site are always enabled. Learn More
Get started now!
By clicking the "Submit" button, you agree to the terms of the privacy policy
PEEP Coin
In May 2025, PEEP — a meme coin project with deep Reddit lore — partnered with FINPR Agency to run a high-frequency, multi-platform shilling campaign. The primary goal was to rapidly scale awareness and grow the community around $PEEP after its April launch on Solana.
Case Studies • PEEP Coin
Objectives
- Build mass exposure for $PEEP across Telegram, X (Twitter), Discord, and CoinMarketCap
- Educate crypto audiences about the unique “Peep Lore”
- Generate significant follower growth on Telegram and X
- Drive verified presence across major Solana platforms
Strategy
FINPR deployed a network-driven shill campaign leveraging a distributed team of contributors to execute over 2,000 posts across all key community hubs. The operation was coordinated in real-time using private Telegram channels, task boards, and live monitoring.
Challenges and Solutions
Based on tracked performance from this campaign report:
Each link was logged with a timestamp, indicating precise scheduling and hourly delivery across the campaign window (May 25–31, 2025).
Platform | Number of Posts |
Telegram | 1,057 |
X (Twitter) | 761 |
Discord | 487 |
CMC | 81 |
Total | 2,386 |
Each link was logged with a timestamp, indicating precise scheduling and hourly delivery across the campaign window (May 25–31, 2025).
Results (Follower Growth)
Date | Telegram Followers | X Followers |
May 25 | 67 | 368 |
May 26 | 1,234 | 1,252 |
May 27 | 2,555 | 3,324 |
May 28 | 3,815 | 4,563 |
May 29 | 4,123 | 4,789 |
May 30 | 4,323 | 5,123 |
May 31 | 4,456 | 5,345 |
Follower Growth:
Telegram: +6,550%
X (Twitter): +1,352%
Execution Summary
- Over 100 verified promo groups, influencers, and servers activated
- All content tracked via public logs and internal dashboards
- Multiple daily CMC posts seeded with visual assets and lore
- Telegram and Discord groups chosen for retail meme engagement
- X posts written in meme-native tone with hashtags like $PEEP, “HODL the TOADL”, and “Big Toad Energy”
Key Success Factors
✅ Coordinated multi-platform output across crypto-native ecosystems
✅ Consistent meme branding and tone across assets
✅ Real-time monitoring and adaptive placement updates
✅ Organic resonance with lore-backed narrative (Peep as Pepe's half-brother)
✅ Consistent meme branding and tone across assets
✅ Real-time monitoring and adaptive placement updates
✅ Organic resonance with lore-backed narrative (Peep as Pepe's half-brother)
Campaign Reporting
Project Links
- Website: peepthetoad.com
- X Profile: @peep__sol
- Amazon Merch: Peep Lore
- Pump.fun Launch: View Coin