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SkyCoin
Sky Coin is an early-stage Web3 crypto project focused on building its initial user base and community ahead of further product and ecosystem development. At the time of engagement, the project required a full-scale community growth system to establish visibility, credibility, and active user participation in a competitive crypto market.
Case Studies • SkyCoin
Challenge
At launch, Sky Coin faced three core challenges:
- No brand awareness or recognisable presence in Web3 communities
- No engagement mechanics to activate early users
- No conversion funnel from traffic to long-term community members
Single-channel solutions were insufficient. The project required a systemic, multi-channel growth approach.
FINPR Services Used
FINPR delivered the campaign using the following services:
Social Media Management (multi-platform)
Gamified Community Campaigns (Zealy & Gleam)
Community Growth & Shilling
FINPR Strategy: Integrated Growth System
FINPR implemented a 3-component strategy, where each element amplified the others.
Professional Social Media Foundation
We built a credible, active presence across key platforms, creating trust and legitimacy for first-time visitors.
Gamified Quest Campaigns (Zealy & Gleam)
- Educational quests filtered for high-quality, long-term participants
- Viral campaigns scaled reach and accelerated onboardin
Strategic Community Shilling
Targeted placements inside crypto trading and discussion communities delivered qualified traffic already interested in Web3 projects.
Why This Worked?
- Traffic landed in active, professional channels
- Campaigns provided a clear reason to engage and stay
- Rewards aligned with crypto-native behavior
- Multiple platforms reduced dependency on a single channel
This created a repeatable growth loop instead of one-off spikes.
Results (4 Months)
- 5,000+new community members across platforms
- 17 → 1,526Telegram members
- 19 → 3,268Instagram members
- 15 → 3,700Facebook members
01
Campaign Performance
- 3,700+ real participants
- 35,600+ verified social actions
- 60%+ retention between campaign rounds
02
Social Metrics
- Twitter/X: 91,000+ views, 5.3% engagement rate
- Strong, consistent engagement across all channels
Outcome