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Facebook Crypto Advertising Services
As more companies venture into the world of digital assets, the need for advertising strategies in the crypto space is greater than ever. Facebook ads are a worthwhile investment if you're testing out campaigns or want to get some eyes on your website.
Understanding Facebook as an Ad Platform
The world's most famous social media platform Facebook is a great place to advertise your services. Why is it so? The platform offers opportunities that can be used for advertising purposes.
Vast User Base
Obviously, everyone knows what Facebook, or Meta, is. Facebook ads are great because they serve tailored marketing to the platform's active users. It's an enormous audience, which means a huge potential opportunity for those who get it right.
Advanced targeting capabilities
Facebook ads come with super strong targeting, courtesy of Meta. And that targeting is part of the reason why Facebook ads are so interesting. That targeting helps you find no intent audiences. Google ads are pretty straightforward. They focus on active intent from the audience, so you go searching for something like green boots, Google displays related ads at the top of its search results. Facebook ads, on the other hand, don't lean into this active intent. Facebook ads arguably are a bit more clever, and that's because they help folks find things they didn't even know they wanted or needed.
Variety of ad formats
Facebook has a lot of options, depending on what you want to showcase. There are loads of different formats, and the most popular are image ads. These are great for driving traffic to your website. Video ads, which are ideal for showcasing your brand's story, can also be used to drive engagement and conversions. Carousel ads, featuring multiple images or videos, can be used to showcase a range of products or services, with a different CTA per slide. Collection ads, which allow users to browse multiple products within Facebook, are fantastic for driving conversions. But there are also others, such as instant experience ads, event ads, messenger ads, stories ads, and even augmented reality ads. And of course, all those are good for different things.
Customizable Budgets and Bidding
With Facebook Ads, businesses can control their advertising budgets and bidding strategies. The variety of settings of the Facebook advertising cabinet allows you to make an effective campaign for companies of different levels. Whether you are a start-up or an established business, you can customize your spending according to your financial capabilities and campaign goals.
Measurable Performance and Analytics
And the cherry on the cake is that Facebook is interested in the transparency of its advertising platform and provides extensive metrics. This data allows you to analyze and optimize your advertising strategies.
How to Advertise Crypto on Facebook
Setting Up a Crypto Ad Campaign on Facebook
Facebook ads are still around, and they're more powerful than ever, but the game has changed. So, to make sure you stay on top of things, we've got some excellent and savvy tips for you.
1
Understand Facebook's advertising policies
To push back on your path, it's worth understanding social network policies that are quite far from obvious at first glance. It's a lot of work, and promoting crypto projects requires even more knowledge to avoid getting rejected in advertising.
2
Target the right audience
You can target users based on their interests, behaviors, demographics, and even their past interactions with your brand. Some top targeting options you need to be aware of include interest targeting, which means targeting users who have expressed an interest in topics related to your brand. Behavioral targeting is aimed at users based on their past behavior on Facebook, such as their purchase history or their actions with similar businesses. Look-alike targeting is aimed at users who are similar to your existing customers.
3
Set budget and schedule
Ads are priced by CPC, cost per click, and here's the great news: Facebook ads have become very affordable, especially compared to other popular ad platforms like Google ads. Decide how much you want to spend on your campaign and over what period. Facebook allows you to set a daily or lifetime budget, and schedule ads to run continuously or at specific times.
4
Choose Your Ad Format
Select an ad format that aligns with your campaign objectives and audience preferences. Options include image ads, video ads, and carousel ads. The key is to identify what you want to achieve with your ad and decide which format will serve you best. On a similar note, you'll also need to consider your ad objectives. Meta's algorithm delivers your ads to people who are most likely to complete the objective you select, so you really need to think about what outcome you want from your campaign. If you pick traffic when you need sales, you won't get the results you want.
5
Create compelling promotional content
Develop promotional content with a focus on clear, honest, and engaging messaging. Highlight what differentiates your cryptocurrency product or service. Make sure the ad content is not misleading and follows Facebook's guidelines.
6
Add a call to action (CTA)
Your ad should contain a compelling CTA telling users what action they should take next, whether it's visiting your website, signing up for your newsletter, or getting more information about your product.
7
Campaign launch
Once everything is ready, launch the campaign. Monitor the results closely in the first few days to see how it is perceived by your target audience.
8
Analysis and optimization
Use Facebook's analytics tools to track campaign results. Use the data to make adjustments to optimize campaign performance.
9
Stay current and compliant
The world of cryptocurrencies is changing rapidly and so are advertising regulations. Keep up to date with changes in Facebook policies or the broader cryptocurrency and advertising landscape to ensure continued compliance and effectiveness.
Understanding Facebook's Ad Guidelines for Crypto
Facebook has specific rules in place to ensure user safety and financial compliance.
Key aspects of Facebook's guidelines for cryptocurrency advertising:
Key aspects of Facebook's guidelines for cryptocurrency advertising:
- 1Pre-approval Requirement: Facebook requires advertisers to go through a pre-approval process before they can place cryptocurrency-related ads. This requires providing detailed information about your business's products or services.
- 2Absence of misleading or deceptive practices: Ads must not contain misleading or false information. This also applies to unrealistic promises (guaranteed income or claims of minimal risk).
- 3Transparency and clarity: Advertisements should be clear and transparent about the nature of the product or service being offered. This means clearly stating that the advertisement relates to a cryptocurrency product and including necessary disclaimers.
- 4Prohibited Content: The crypto sphere is pretty specific. Facebook takes this into account and has many specific requirements and prohibitions. Certain types of cryptocurrency content are completely prohibited. These include initial coin offerings (ICOs), binary options, and contracts for difference (CFDs). Advertisers should make sure their content does not fall into these categories.
- 5Local Compliance: Ads must comply with local laws and regulations regarding cryptocurrency advertising. Facebook limits the audience targeting options for cryptocurrency ads based on specific criteria.
Staying updated with these instructions is essential since the legal framework for digital money keeps transforming.
Get Expert Help in Navigating Facebook Crypto Ad
Most important is the fact that 3 things are changing at the same time. Changes in Facebook's advertising policy are constantly being introduced, different aspects of marketing campaigns are being revised. Marketing trends themselves are changing, what worked in the past may no longer have any effect today. And, of course, the field of cryptocurrencies itself is innovative. All this requires serious competence when promoting your services on this platform.
In this sensitive environment, one misstep can lead to advertising rejection or worse. A team of professionals like FINPR can be invaluable to your business by taking this burden off your shoulders. We have been providing extensive marketing services since 2017. Various crypto, Web3, and blockchain projects interact with us, including running effective advertising campaigns.
What we offer:
In this sensitive environment, one misstep can lead to advertising rejection or worse. A team of professionals like FINPR can be invaluable to your business by taking this burden off your shoulders. We have been providing extensive marketing services since 2017. Various crypto, Web3, and blockchain projects interact with us, including running effective advertising campaigns.
What we offer:
- 1Expert ad moderation: We specialize in avoiding bans and smoothly navigating the ad moderation process, critical to advertising in the sensitive cryptocurrency market.
- 2Target Audience Precision: Our team customizes target audiences based on location, keywords, interests, and other relevant information, making sure we reach the most receptive audience.
- 3Optimization and Testing: We continually conduct A/B testing to optimize your advertising budget, ensuring every dollar spent contributes to your goals.
- 4Creative Development: Our services focus on producing persuasive text and eye-catching banner ads that attract and convert your desired audience.
- 5Audience Expansion: We also broaden the range of potential customers by creating similar audiences, and reaching out to new, but like-minded groups, which maximizes the opportunities for amplified engagement and conversion
Facebook has unique characteristics, so we assist you with it by weighing the advertising budget and management fees. The minimum advertising budget is $1,000, and the cost for Facebook and Instagram management is $2,490 per month.
Apart from management fees, there are typically no other expenses. We are committed to transparency. You will be informed of the full cost of the advertising campaign in advance. Nevertheless, for monthly advertising budgets surpassing $10,000, we levy a percentage of the advertising cost to ensure cost-effectiveness. This cost changes according to which social media platform you choose and your campaign goals.
In some cases, it is necessary to promote crypto projects on several platforms at once. If you need to post, for example, on Facebook and Twitter - no problem. We provide full service packages for such cases as well.
Apart from management fees, there are typically no other expenses. We are committed to transparency. You will be informed of the full cost of the advertising campaign in advance. Nevertheless, for monthly advertising budgets surpassing $10,000, we levy a percentage of the advertising cost to ensure cost-effectiveness. This cost changes according to which social media platform you choose and your campaign goals.
In some cases, it is necessary to promote crypto projects on several platforms at once. If you need to post, for example, on Facebook and Twitter - no problem. We provide full service packages for such cases as well.