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Gaming Influencer Marketing Agency
Gaming has become a cultural phenomenon in a constantly evolving world of digital entertainment with a global reach. Within this dynamic landscape, gaming influence has become the driving force behind the industry's marketing strategies.
About Our Agency & Expertise
Unlock the full potential of gaming influencer marketing with FINPR agency. We match you with the right influencers and handle everything from negotiations to performance tracking, ensuring a seamless partnership.
Scale
- 5 000 influencer publishing formats
- 3000+ long-form placements executed
- 30+ specialised services under one roof — SEO, community, paid media and, of course, gaming influencer marketing.
Specialised Gaming Cells
We maintain dedicated squads for mobile, console, PC, esports and Web3/GameFi. Each cell monitors patch cycles, platform policy shifts and streamer trends, so strategy never lags behind the meta.
Influencer Firepower for Games
Our roster counts 1 300+ influencers — Twitch streamers, YouTube reviewers, TikTok creators and X commentators — curated by engagement rate, genre specialty and regional appeal. From AAA launches to indie mobile rollouts, we pair each title with voices that move preorders and in-game conversions.
FINPR Gaming Influencer Services
Influencer Discovery & Partnership
FINPR maintains a living roster of 1 300+ gaming–savvy KOLs. Using first-party performance data and genre tags (FPS, RPG, mobile casual, Web3/GameFi), we pair each title with talent whose audiences convert, not just click. The result is traffic that lands on your store page already primed to install, preorder or mint.
Community Management
Games live or die by their communities. FINPR’s 24/7 moderation squads keep Discord and Telegram servers friendly, hype-driven and spam-free, with average response times under ten minutes. Bespoke bots handle routine questions, role gating and event reminders, while human mods host AMAs, polls and quest giveaways that deepen retention and user-generated content. Detailed weekly reports surface churn risks and growth spikes so you can iterate fast.
Paid Advertising
When organic reach needs an extra push, we tap into 1 400+ ad formats and 110 banner slots across premium gaming and Web3 media. From YouTube pre-rolls to header banners on CoinMarketCap’s GameFi section, every placement is double-checked for policy compliance and A/B-tested for click-through efficiency. Our team also handles search-engine campaigns on Google, Bing and Yahoo to capture intent-driven players at the moment they look for your game.
Search Visibility & SEO
Influencer buzz feeds discovery; robust SEO keeps it alive. FINPR audits your site, store listing and patch-note blog, then optimises keywords, meta tags and internal linking so gameplay videos indexed on YouTube reinforce page-one Google results. This long-tail strategy lowers your cost per acquisition over time while solidifying authority in genre-specific searches.
Shilling
For Play-to-Earn or tokenised economies, we supplement mainstream influencer pushes with high-volume micro-content across X, Reddit, Quora and CoinMarketCap forums. Three scalable plans (2 000, 3 000 or 6 000 posts per week) flood niche communities with FAQs, patch notes and hype threads — always tracked in real-time dashboards.
PR Strategy
We begin with market and sentiment analysis to pinpoint the story angles—game mechanics, token economics, studio vision — that will resonate most with gamers, investors, and journalists alike. We secure a mix of timely news pieces, founder interviews, and feature articles that land your project on high-authority sites. Each placement is crafted to reinforce brand positioning, direct referral traffic through contextual backlinks, and dominate Google’s first page for branded searches.
Our Key Platforms for Reaching Gamers
To put your title in front of real players — not just casual scrollers — FINPR activates influencer talent on the channels where gamers hang out, search for reviews, and trade tips. Below is a snapshot of the six platforms we rely on most, together with the concrete resources we already have in place.
X (formerly Twitter)
When hype cycles move at the speed of a patch-note thread, X is indispensable. We assemble bespoke KOL mixes — esports analysts, speed-run record-holders, NFT-skin traders — to spark day-one interest, redirect conversation to your official account, or support ongoing shilling pushes. Static posts, comment wings, live Spaces or giveaway threads are all on the table.
YouTube
Home to long-form reviews, speed-runs and lore explainers, YouTube remains the backbone of discovery for new titles. FINPR supervises 780+ ad formats across 550+ creator channels, letting you choose anything from a 90-second integration to a full AMA or multi-episode preview series. Our gaming-centric packages group influencers by genre (RPG, strategy, shooters), so budgets go straight to the audiences most likely to click “download” or “wishlist”.
Telegram
Although Telegram isn’t every AAA publisher’s first thought, it is the heartbeat of Web3 and GameFi chat. FINPR maintains relationships with 250+ themed channels. Sponsored posts and pinned messages inside these communities drive Discord joins, beta-tester sign-ups and wallet connections far better than generic display ads.
TikTok
Short-form clips sell emotion fast: first-impression reactions, combo tutorials, or “before you buy” lists. FINPR’s network of vetted TikTok creators is ready to film snappy promos that often spill over into YouTube Shorts and Instagram Reels, multiplying reach without extra spend — perfect for mobile launches or limited-time events.
For titles with strong visual hooks—character skins, cosplay potential, collector’s-edition merch — Instagram’s carousel posts, stories and reels convert interest into clicks. Choose from 100+ ready-to-book collaborations that can include time-boxed story sets, permanent feed posts or swipe-up links straight to your Steam page or landing site.
Threads
Still early in the game yet already counting 100 million users, Threads offers low CPMs while engagement is high. Our agency was first to assemble a roster of blockchain-savvy and gaming KOLs here; that means cost-effective posts, quotes or giveaway announcements before the platform crowds up.
What Is the Process
At FINPR, our process is designed to simplify the world of gaming influencer marketing for you. Here's how it works:
- Discuss Your Game and GoalsFirst, you share the details of your game and your marketing campaign goals with us. This information helps us understand your brand and objectives.
- Influencer SelectionYou get to choose the influencers you want to collaborate with, specifying the format and quantity of the cooperation. Whether it's a YouTube review, a Twitch livestream, a TikTok challenge, or any other format, it's your choice.
- Influencer AvailabilityWe reach out to the selected influencers to check their availability and willingness to work on your project. We ensure that they align with your brand and are ready to promote your game.
- Content InputYou provide us with the key information and messages you want to highlight on the influencers' channels. This ensures that your brand's messaging is effectively conveyed to its audience.
- Content DraftWe initiate collaboration with the influencers, and as soon as they are ready, we send you a draft of the content for your approval. If necessary (for non-live formats), you can request edits to ensure the content meets your expectations.
- Enjoy the ResultsOnce the content goes live, you can sit back and enjoy the surge in traffic and engagement with your target audience. Our carefully crafted influencer marketing campaigns are designed to maximize your brand's exposure and impact within the gaming community.
Book Your Free Gaming Influencer Strategy Call
Share your release goals and platform mix; we’ll map the exact creators, formats, and KPIs to hit them. Speak with a FINPR strategist and get a bespoke roadmap for creator partnerships, community growth, and launch-day buzz.
They have already trusted us:
Why Gaming Influencers
The gaming community is just getting started. Influencers are becoming leading ambassadors for games and GameFi projects. Just one collaboration can bring a whole new segment of a new audience. Partnering gaming projects with Influencers can be a profitable strategic move. Why is that so?
Audience expansion
Influencers usually have large and loyal audiences. Partnering with them allows gaming projects to attract the attention of new users.
Trust and credibility
Their opinions can have a big impact because of the close relationships they create with their subscribers. If an Influencer recommends a game, it can increase the credibility of the project and convince people to try the game.
Engaging content presentation.
Influencers can clearly show what the game consists of, and what are the pros and cons - a visual video tutorial can help the audience decide to participate.
Feedback and product improvement
They can provide valuable feedback and ideas for improving the gameplay or functionality of the game based on their experience and the opinions of their community.
Building a community around the game
Influencers can help build and maintain an active community around the game, which can make the project more sustainable and successful in the long run.
FINPR Gaming Clients
Our Clients Feedback
I had a pleasant experience with FINPR. We had challenging tasks and short terms for the implementation of our plans. FINPR supported us during our big PR campaign. Everything went smoothly at a high professional level.
George Krasukhin
CMO Crypterium
Singapore 🇸🇬
Singapore 🇸🇬
FINPR were both professional and responsive. They helped us navigate a world we were not familiar with and made the whole process easy. They delivered everything we expected. Recommended!
Andrew Stanger
Co-Founder & CEO Reality Cards
UK 🇬🇧
UK 🇬🇧
FINPR is the best PR patner, responds very promptly, publishes articles quickly, and is trustworthy.
Arrietty Yang
CMO of BigONE Exchange
China 🇨🇳
China 🇨🇳
FAQ
What Is Gaming Influencer Marketing?
Game influencer marketing is a strategy where companies collaborate with influencers in the GameFi world to promote their projects and brands. Gaming Influencers have a wide audience on social media, and streaming platforms (e.g. Twitch or YouTube, TikTok).
Influencers create content that attracts the attention of the audience by providing reviews of projects, games, and new features, the influencer gives recommendations and tells his impression about the project. GameFi is one of the most popular areas where an Influencer's opinion is crucial for the audience.
Game influencer marketing promotes a more direct and genuine interaction between companies and their target audience, as well as establishing a more trusting relationship with customers.
Influencers create content that attracts the attention of the audience by providing reviews of projects, games, and new features, the influencer gives recommendations and tells his impression about the project. GameFi is one of the most popular areas where an Influencer's opinion is crucial for the audience.
Game influencer marketing promotes a more direct and genuine interaction between companies and their target audience, as well as establishing a more trusting relationship with customers.
What Is a Gaming Influencer Marketing Agency?
A gaming influencer marketing agency is a specialized firm that focuses on connecting brands with influential personalities in the gaming community to promote products, services, or events. This type of agency leverages the popularity and reach of gaming influencers - individuals who have significant followings on social media platforms to create impactful marketing campaigns.
The agency understands the nuances of the gaming world and how to effectively communicate with its audience. It works to create authentic and engaging content that aligns with both the brand's goals and the interests of the gaming community. Services often include influencer matchmaking, campaign strategy and execution, content creation, analytics, and ongoing support to ensure the success of marketing endeavors in the gaming sphere.
The agency understands the nuances of the gaming world and how to effectively communicate with its audience. It works to create authentic and engaging content that aligns with both the brand's goals and the interests of the gaming community. Services often include influencer matchmaking, campaign strategy and execution, content creation, analytics, and ongoing support to ensure the success of marketing endeavors in the gaming sphere.
What Are the Success Elements in Gaming Influencer Marketing?
- Choosing a niche and an Influencer. Before you start, you need to do research and study all areas of gamification and the role of Influencers in them. Not every KOL will fit the project, so to get effective results, you need to study the approach of the Influencer to work, his audience and their interests, suitable formats to natively insert the advertising of the project in the content, to study the sphere of gaming in general and what you want to associate yourself with.
- Native ad format. This means freedom of action for the Influencer (within reasonable limits). It's important that engagement with gaming Influencers is natural and in line with their usual content. The public is quick to recognize fakery, so it's important to maintain interest. Contrary to the established reading of scripts on advertising, offer the influencer to improvise, to think how best to present the advertisement natively - an interesting approach will be beneficial for both parties.
- Long-term collaboration. A single video or integration can have a small effect on a project. We recommend considering long-term cooperation with an Influencer - several video reviews, play-by-play, integrations, and constant mentioning of the project in the Influencer's social networks. This format will convince the audience that the Influencer himself is interested in the project and will show the project from different sides in all details.