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IoT PR Agency
In an era where connectivity and innovation reign supreme, it's crucial for businesses in the Internet of Things (IoT) sector to not only develop groundbreaking technologies but also to effectively communicate their value to the world.
Get Professional PR Help
Global Roots, Local Reach
FINPR began in blockchain, where communities move at the speed of code. That agility now powers our IoT PR agency offering, giving start-ups and enterprises alike a single partner for campaigns across the US, Europe, Asia, and MENA.
Regulatory-Ready Messaging
IoT solutions often navigate data-privacy and safety regulations. Our consultants craft press narratives that satisfy journalists while aligning with compliance teams — shrinking approval cycles and safeguarding reputation.
360° Growth Engine
Press releases on Bloomberg, analyst briefings, community AMA sessions, Web3-style influencer drops — we weave traditional and emerging tactics into one coherent growth engine, backed by real-time dashboards.
IoT PR Services From FINPR
Media Relations & PR Coverage
Our press desk speaks daily with journalists at Forbes, Business Insider, Yahoo Finance, Inc. and Entrepreneur, as well as editors inside a network of 500+ outlets in 20+ languages. Each story — whether a full-length feature, a brand mention or a press release — goes through client approval before it lands, assuring accuracy, regulatory compliance and a headline you can proudly pin to your homepage.
Content Creation
IoT audiences range from firmware engineers to municipal buyers, so nuance matters. FINPR’s pool of 10+ native-speaking tech copywriters turns protocol jargon into business value: SEO-optimised blog series, 500-600 word press releases, long-form white papers and landing pages that rank quickly and feed pipeline. We also ghost-write opinion columns and conference talks that position your executives as category authorities.
Community & Social-Media Management
Big ideas need live conversations. Our 24/7 Telegram and Discord teams answer questions in under ten minutes, maintain agile FAQ sheets and run AMA sessions that keep early adopters engaged. On LinkedIn and X (Twitter) we publish data-driven posts, moderate comments and coordinate content calendars so your narrative stays consistent from prototype to mass rollout.
Lead Generation PR
Industrial IoT purchasing cycles are long; personal relationships shorten them. FINPR researches your ideal customer profile, optimises leadership profiles and executes personalised outreach sequences that convert interest into demo calls and proof-of-concept agreements. We measure success in qualified pipeline, not vanity metrics.
Influencer & KOL Partnerships
From niche YouTube reviewers who unbox smart-home hubs to Gartner analysts covering edge security, third-party voices accelerate trust. With 1 300+ vetted KOLs and analysts in our roster, we arrange reviews, AMA streams, podcast interviews, and webinar panels that blend authentic enthusiasm with measurable click-through results.
SEO-Driven Visibility
Since 2017 we have lifted crypto brands onto page one of Google. The same methodology now lifts IoT sites. Our SEO team audits architecture, refines meta-tags, builds high-authority backlinks and times media placements, generating stable organic traffic with minimal CPC.
FINPR’s eight-year heritage in Web3 communications meets the expanding universe of the Internet of Things. Our suite of IoT PR services is designed to place smart-device innovators on the radars that matter — from tier-one technology editors to procurement officers and early-adopter consumers.
Why Choose FINPR for Your IoT PR Needs?
We take pride in being a PR agency that specializes in the IoT sector. With a deep-rooted understanding of the technological intricacies and market trends that define IoT, we are your trusted partner in crafting and conveying your brand's story effectively. Here's why you should consider FINPR as your go-to IoT PR partner.
Expertise That Matters
Our experts helped with marketing 500+ companies all over the world. The team comprises seasoned PR professionals who have worked with a diverse range of IoT clients, from startups to multinational corporations. With a wealth of experience in the IoT space, we bring valuable insights and industry connections to the table, ensuring that your message reaches the right audience.
Tailored PR Strategies
No two IoT companies are the same, and that's why we don't believe in one-size-fits-all solutions. At FINPR, we collaborate closely with you to develop bespoke PR strategies that align with your unique goals, whether it's building brand awareness, securing funding, or driving customer engagement. We do different packages specifically to suit your requirements.
Amplifying Your IoT Story
The IoT ecosystem is vast and complex, and standing out amidst the competition can be challenging. We excel in crafting compelling narratives that resonate with your target audience and position your brand as an industry leader. From press releases to thought leadership pieces, we know how to make your voice heard.
Measurable Results
We are committed to delivering tangible results. Our data-driven approach ensures that your PR efforts are not only impactful but also quantifiable. We track key performance indicators, analyze media coverage, and provide you with insights to continually refine your PR strategy for maximum effectiveness.
Global Reach
The IoT landscape knows no geographical boundaries, and neither do we. With a global network of media contacts and strategic partners, we can amplify your message across the globe, helping you reach new markets and opportunities. FINPR has the largest on the market list of digital media where we can do publications for IoT companies. It contains 300+ media in 15+ languages. We're doing for clients 10+ publications weekly.
Book a Strategy Call With Our IoT PR Experts
Tell us a bit about your connected-device project and our team will craft a no-cost proposal — complete with target media list, timeline, and transparent pricing. See exactly how FINPR can amplify your story before you commit.
They have already trusted us:
Our Clients
Our Clients Feedback
- George KrasukhinCMO Crypterium
Singapore 🇸🇬I had a pleasant experience with FINPR. We had challenging tasks and short terms for the implementation of our plans. FINPR supported us during our big PR campaign. Everything went smoothly at a high professional level. - Andrew StangerCo-Founder & CEO Reality Cards
UK 🇬🇧FINPR were both professional and responsive. They helped us navigate a world we were not familiar with and made the whole process easy. They delivered everything we expected. Recommended! - Arrietty YangCMO of BigONE Exchange
China 🇨🇳FINPR is the best PR patner, responds very promptly, publishes articles quickly, and is trustworthy.
- George KrasukhinCMO Crypterium
Singapore 🇸🇬I had a pleasant experience with FINPR. We had challenging tasks and short terms for the implementation of our plans. FINPR supported us during our big PR campaign. Everything went smoothly at a high professional level. - Andrew StangerCo-Founder & CEO Reality Cards
UK 🇬🇧FINPR were both professional and responsive. They helped us navigate a world we were not familiar with and made the whole process easy. They delivered everything we expected. Recommended! - Arrietty YangCMO of BigONE Exchange
China 🇨🇳FINPR is the best PR patner, responds very promptly, publishes articles quickly, and is trustworthy.
Latest Case Studies
Lossless
Blockchain transaction security
We managed to show Lossless and its greatest and useful products and features to the world. All of which was warmly accepted.
We managed to show Lossless and its greatest and useful products and features to the world. All of which was warmly accepted.
- 1st campaign with FINPR had 3500+ views and 100+ clicks
- 2nd earned 5000+ unique views on AMB Crypto
- The interview with the project's CEO has garnered 8000+ views, while the YouTube reviews of the Lossless project have amassed around 100,000 views.
Klaytn
Open-source public blockchain
We managed to raise brand awareness and trust in the project, further boosting Klaytn's reputation in the blockchain space and helping to maintain an overall positive image for the company.
We managed to raise brand awareness and trust in the project, further boosting Klaytn's reputation in the blockchain space and helping to maintain an overall positive image for the company.
- 1400+ unique views and 50+ clicks on Cointelegraph
- 5000+ views on Crypto Daily
AscendEX
Crypto exchange
FINPR prepared a strategy that combines influence marketing and PR publications for user attraction (key client’s target) and brand awareness growth (strategic client’s target). Also, we’ve distributed press releases on the program launch to one of the most reputable business and crypto media.
FINPR prepared a strategy that combines influence marketing and PR publications for user attraction (key client’s target) and brand awareness growth (strategic client’s target). Also, we’ve distributed press releases on the program launch to one of the most reputable business and crypto media.
- Reached out to an audience of 23 influencers on YouTube, Instagram
- 200,000+ views of the video reviews on YouTube, 400,000+ reach of stories on Instagram
- 10+ media outlets were covered by the PR campaign (including Bitcoin.com, Yahoo, etc)
- 300+ people have participated in the program because of our campaign within 1 week
FAQ
Why Is IoT PR Important?
IoT PR is a specialized branch of public relations focused on promoting and managing the reputation of IoT (Internet of Things) companies and their products or services. IoT PR is crucial because it helps IoT businesses effectively communicate their message, build trust with stakeholders, and navigate the complex landscape of IoT technologies.
While traditional PR focuses broadly on media relations and brand awareness, IoT PR services delve deeper into the technical aspects of IoT products and the market. They often involve educating the audience about IoT technologies, addressing security concerns, and highlighting the unique value propositions of IoT solutions.
While traditional PR focuses broadly on media relations and brand awareness, IoT PR services delve deeper into the technical aspects of IoT products and the market. They often involve educating the audience about IoT technologies, addressing security concerns, and highlighting the unique value propositions of IoT solutions.
How Can IoT PR Services Benefit IoT Companies?
IoT PR services can benefit IoT companies in several ways:
IoT PR is relevant for both large corporations and startups. PR can help level the playing field by providing startups with the tools and strategies needed to compete effectively in the IoT industry.
- Brand Visibility: IoT PR helps increase brand visibility and awareness within the IoT ecosystem and beyond.
- Crisis Management: It provides strategies for handling potential crises and mitigating damage to the company's reputation.
- Market Positioning: IoT PR services assist in positioning a company as an industry leader and differentiating it from competitors.
- Stakeholder Engagement: Effective communication with stakeholders, including investors, customers, and partners, is enhanced through IoT PR efforts.
IoT PR is relevant for both large corporations and startups. PR can help level the playing field by providing startups with the tools and strategies needed to compete effectively in the IoT industry.
What Are the Key Components of IoT PR Strategies?
IoT PR strategies typically include:
- Media Relations: Building relationships with industry-specific media outlets and journalists to secure positive coverage.
- Content Creation: Developing engaging and informative content, such as press releases, articles, and whitepapers.
- Event Management: Organizing and promoting IoT-related events, conferences, and webinars.
- Social Media Management: Leveraging social media platforms to reach a wider audience and engage with stakeholders.
- Thought Leadership: Establishing key personnel as thought leaders in the IoT field through expert commentary and contributions.