Today we're going to dive into a topic that can be crucial to your PR company's growth: creating an article about your business.
When you scroll through a blog, you often come across articles about companies that are making a splash. Have you ever wondered why? So, media coverage is the key to unlocking a world of opportunity.
Your company is a ship, and media coverage is the wind in your sails. Without it, you're merely drifting, but with it, you're setting a course for uncharted territories and vast opportunities. Now, I'm sure you're thinking, "That sounds great, but how do I get that wind in my sails?" Fear not! We'll explore the significance of having articles written about your company, the prep work involved, and the art of crafting a pitch that journalists can't resist.
Understanding the Importance of a Company Article
Ever wondered why some companies seem to be everywhere, while others remain in the shadows? A lot of that visibility comes from well-placed company articles.
Building Credibility and Trust
First and foremost, when your company is featured in a reputable publication, it's like getting a gold star in the business world. It signals to your audience that you're not just another name in the crowd.
Establishing Authority in Your Industry
When your company graces the pages of a reputable publication, it's like a stamp of approval. This perception of authority can open doors you didn't even know existed. When you read about a company in a top-tier magazine or blog, doesn't it automatically elevate your perception of them? It's like they've been given a seal of approval by the industry bigwigs.
Gaining Customer Confidence
Trust is not an easy thing. But a well-written article can do wonders for your credibility. It's an external validation that you're trustworthy and worth the client's time and money. When they see your story in the media, they are more likely to believe in your services. This is a subtle but effective way to gain customer loyalty.
Expanding Your Reach
But the benefits don't stop there. Having an article written about your company is like turning on a spotlight and shouting, "We're here, and we mean business!". A company article is like a beacon, drawing in potential customers and partners from all corners.
One of the beautiful things about media coverage is that it introduces your company to new audiences. So, when you're featured in multiple places, you're essentially tapping into various pools of potential clients and collaborators. Readers who may have never stumbled upon your website or social media profiles now have the chance to discover what you have to offer. This opens up exciting possibilities for growth and conversion.
Preparation Before Pitching
Alright, let's roll up our sleeves and get to work! Before you even think about reaching out to media outlets, there's some groundwork to be done. Where do we start?
Research Relevant Publications
You need to identify where your story will find its home.
- Identifying Industry-Specific Magazines, Blogs, and Newspapers: Not all media outlets are created equal. It's essential to pinpoint those that align with your values.
- Understanding the Audience of Each Publication: Once you've got a list, take a moment to understand who's reading these publications. Tailoring your pitch to the audience's interests and needs can make all the difference.
Craft a Newsworthy Story
Journalists receive countless pitches daily. You need to offer something relevant.
- Finding Unique Angles About Your Company: What sets you apart? Perhaps it's a commitment to sustainability or an innovative product. Highlight what sets you apart from others.
- The Importance of Timeliness and Relevance: Timing is everything. If you've just launched a product or achieved a significant milestone, that's the time to shout it from the rooftops.
Prepare a Media Kit
Now that you've got your story angle, it's time to assemble your toolkit – a media kit.
- What to Include: At the very least, your media kit should have a company overview, high-quality images, testimonials, and any notable achievements.
- How a Media Kit Can Expedite the Writing Process: A well-structured media kit not only saves time for media professionals but also ensures that your story is presented in the best light possible.
Writing a Compelling Pitch
Let's get to the heart of the matter! So, how do we whip up a pitch that's both delicious and irresistible to journalists?
Subject Line Importance
First impressions count, and in the world of email, your subject line is that crucial first handshake.
- Make It Snappy: Journalists are swamped with emails daily. A catchy, concise subject line can be the difference between an open and a swift trip to the trash bin.
- Be Direct: While creativity is essential, clarity is king. Ensure your subject line gives a clear indication of what's inside.
Keeping the Pitch Concise Yet Informative
Now, onto the main event. Your pitch should be a tantalizing teaser of your story, not a full-blown novel.
- Get to the Point: Start with the most crucial information. What's the news? Why is it essential? Why now?
- Provide Context: Give a brief background of your company and why this particular story is relevant to the publication's audience.
Providing Value and Explaining Why Your Story Matters
This is where the rubber meets the road. You need to convince that your story is worth the reader’s time. Use concrete examples, data, or anecdotes to illustrate the impact of your story. Think of it as a puzzle – you're giving them all the pieces they need to see the bigger picture.
- Highlight the Benefits: How will this story benefit the publication's readers? Will it inform them? Inspire them? Entertain them?
- Showcase Your Unique Angle: Remember that unique angle we talked about earlier? This is where it shines. Make sure the readers understand what sets your story apart from the rest.
In the grand scheme of things, your pitch is a bridge between your company and the media. It's your chance to showcase your value, tell your story, and make a lasting impression. So, give it the time and attention it deserves.
Publication Formats and How Do They Differ
Just like there are different genres in movies, there are various formats in the media landscape, each with its unique flavor and purpose. Understanding these can be your secret weapon in tailoring your message and reaching your target audience.
If you want to let the world know about any big announcement or upcoming event - the press release is the best option to use. The press release is your formal introduction to the media world. It's factual, straight to the point, and typically covers significant events like product launches, partnerships, or milestones. The beauty of a press release is its wide distribution, ensuring your news reaches a broad audience. It serves as a valuable tool for breaking news, product launches, or major company updates.
If you want to discuss any recent events, talk about any specific problems, or tell the readers more about your personality and founder's success - an interview would fit best for such purposes. This is where things get personal. An interview offers a behind-the-scenes look, allowing company leaders or experts to share insights, experiences, and future plans.
Unlike press releases, interviews allow you to add a personal touch to your story. You can elaborate on your company's mission, values, and the challenges you've overcome. It's a chance to let your passion shine and build a deeper connection with your audience.
Now, if press releases and interviews are like appetizers, feature articles are the main course. To talk organically about your project, highlight its best features and innovations, and then a feature article for you! It's an in-depth exploration of a particular topic, event, or trend related to your business.
Rich in detail and often accompanied by visuals, it paints a comprehensive picture for the reader. They often include background information, interviews, and analysis. They're the storyteller's dream, allowing for a more narrative and engaging approach to your story.
If you would like to take part in any big discussion so it doesn't look too promotional - brand mention is a great opportunity. Your project could be mentioned as well as a few competitors' projects, the article would talk about any general problem and integrate your project organically.
Subtle yet powerful. A brand mention is when your company gets a nod in an article, often in the context of a broader topic. While it might seem small, it's a testament to your brand's relevance. These brief references in relevant articles or news pieces can help maintain brand visibility and credibility.
Last but not least, the sponsored article. This is a paid piece, but don't let that deter you. It offers brands the chance to craft their narrative, ensuring the message aligns perfectly with their vision. The key here is transparency. It's essential to disclose that the article is sponsored to maintain trust with the readers. While it's more overtly promotional, it can be an effective way to reach a specific audience and control the narrative. It can be a real way to get a full article about your project and mention anything you like in any big influencive media, like CoinDesk, The Block, or CoinTelegraph.
Pitching Your Story to Media Outlets
You've got your compelling story, and you've fine-tuned your pitch. Now, it's time to spread your wings and reach out to the right media outlets. Pitching your story effectively is all about finding the sweet spot between what you're offering and what they're seeking.
Creating a Persuasive Pitch
Crafting a persuasive pitch is like crafting a compelling narrative. It's an art form. Your pitch should be tailored to the specific publication or journalist you're reaching out to. It's not a one-size-fits-all deal.
Start by addressing the recipient by their name – a small but significant touch that shows you've done your homework and you're not just sending out mass emails. Then, get straight to the point. Make it easy to understand why your story matters.
Share the essence of your story, highlighting the key points that align with their publication's interests or the journalist's beat. Be concise, engaging, and persuasive. Remember, you're not just informing, you're selling the idea that your story is worth their time.
Researching and Identifying Suitable Media Channels
Before hitting "send" on that pitch, take a step back and do some research. Just like you wouldn't start a conversation with a stranger without knowing a bit about them, you shouldn't approach media outlets blindly. Identify the publications or outlets that cover topics related to your company. Look for those whose audience aligns with your target demographic.
Tailoring Pitches to Different Outlets
One size doesn't fit all in the world of media pitching. Each publication has its unique tone, style, and preferences. Your pitch should be a chameleon, adapting to the nuances of the outlet you're targeting.
If you're pitching to a tech-savvy publication, use tech-savvy language. If you're reaching out to a more mainstream outlet, simplify the jargon and focus on the broader impact of your story. Tailoring your pitch shows that you've done your homework and respect the outlet's audience.
Creating a Beautiful Story for You With FINPR Agency
Every company has a story, but not every story gets the spotlight it deserves. When it comes to crafting a beautiful story that captivates your audience, FINPR Agency stands out as your trusted partner. Our team can help you with the full process of publishing, starting from the creation of the article. Our services are designed to take your narrative and transform it into a compelling article that resonates with your target audience.
Let's dive into how we can make your story shine with our copywriting services:
- We discuss with you what you would like to highlight in the article. With your insights and our expertise, we'll pinpoint the perfect angle and publication format.
- We share a form, that you can fill out to give us a better idea of the perfect article for you
- Our experienced copywriters would create any kind of article for you. Whether it's a press release, feature, or interview, we've got you covered.
- Once we've penned down the initial draft, it's over to you. Review, suggest, critique - we welcome it all. Our goal is to ensure the final piece resonates with your brand's essence.
FINPR's Best Media Options
When it comes to sharing your story with the world, the choice of the right media outlet can make all the difference. At FINPR, we offer a curated selection of over 600 media publication options to ensure your story reaches the right audience.
Our repertoire boasts some of the industry's heavyweights. We've got a media match for every story:
- Forbes US
- International Business Times
- Business Insider
Catering to a global audience? We've got you. Our media options span 15+ languages, including English, Spanish, German, French, Korean, and more. Your story deserves to be heard, no matter the language. We also undertake translations into any language.
We pride ourselves on being among the first to offer such an extensive media portfolio. But that's not all. Our multilingual and geo-targeted media options set us apart. Whether you're targeting the NFT, Gaming, crypto media, or media in a particular language, we've got a tailored solution. With our expertise, your brand narrative will not only be heard but celebrated.
How We Can Help You With Crypto Copywriting for Various Needs
At FINPR Agency, we understand that in the fast-paced digital world, your content needs to be as dynamic as the industry itself.
No matter what your content requirements are, we're here to deliver. Whether you need content for SEO optimization, engaging social media posts, or a compelling press release, our team is ready to craft content that stands out in the crypto sphere.
Looking to establish your thought leadership and engage your audience with in-depth insights? We specialize in the creation of substantial blog articles, each spanning around 2000 words. If you want to publish one, two, or three articles per week, on a monthly basis, we can provide you with well-researched, high-quality content that keeps your readers coming back for more.
For those seeking to conquer the realm of social media, we offer small, concise posts that are perfectly suited for platforms like Telegram, Discord, and Twitter. Our SMM posts average around 140 words for Telegram and 70 words for Twitter. We understand that every venture is unique, and so are its content needs. We offer different copywriting packages that cater specifically to your requirements.
Our expertise doesn't stop at crafting compelling narratives. From collaborating with Key Opinion Leaders (KOLs), and designing banner ads to strategizing social media ad campaigns, we've got the tools to amplify your presence.