NFTs have reshaped the digital landscape, merging art, tech, and investment in entirely new ways. As these unique digital assets gain popularity, social platforms like Instagram have become central hubs for artists, collectors, and enthusiasts to showcase and discover the latest in NFT culture.
Instagram’s visually-driven format makes it an ideal space for NFT creators to share their work, tell stories, and engage with their audience, helping build vibrant communities and set trends. Leveraging NFT influencer marketing can help creators connect with highly engaged communities, adding value through trusted endorsements and organic promotion.
Following the right NFT accounts on Instagram not only offers a glimpse into groundbreaking art and innovation but also provides valuable insights for anyone interested in diving deeper into this dynamic world.
Top 7 NFT Accounts to Follow on Instagram
1. Beeple (@beeple_crap)
Mike Winkelmann, known as Beeple, gained fame in the NFT world after selling his digital artwork "Everydays: The First 5000 Days" for over $69 million. As one of the most recognizable NFT artists, Beeple’s Instagram showcases his eclectic digital creations, often filled with social commentary and surreal imagery. With a following of millions, he gives fans an inside look into the evolution of his work and shares his artistic process, which appeals to both art lovers and those invested in the NFT space.
Beeple’s account also serves as a bridge between the traditional and digital art communities. His bold approach to NFTs has helped legitimize digital art in mainstream media, and his Instagram presence continues to influence the industry by promoting innovative NFT projects. Following Beeple offers a rare opportunity to see the creative process behind groundbreaking digital art and connect with one of the NFT movement's pioneers.
Followers:
- 2,1M
Posts:
- 3,5k
2. OpenSea (@opensea)
OpenSea’s Instagram account is a hub for discovering and exploring NFTs across all categories, from digital art to collectibles. As the largest NFT marketplace, OpenSea posts regular updates about new and popular NFT drops, artist highlights, and trends in the NFT world. This account is essential for anyone wanting to stay on top of NFT news, as OpenSea frequently collaborates with emerging and established creators, making it a go-to source for upcoming releases and marketplace events.
In addition to showcasing new NFTs, OpenSea also shares tutorials and informative posts for newcomers to help them navigate buying, selling, and minting NFTs. With millions of transactions daily, OpenSea’s Instagram is not only informative but also highlights the latest shifts and opportunities in the market, appealing to both seasoned collectors and those new to the scene.
Followers:
- 1M
Posts:
- 1,1k
3. Metaverse (@metav3rse)
The Metaverse Instagram account has quickly gained a massive following due to its visually engaging content and comprehensive coverage of Web3 topics, including NFTs. Founded by seasoned digital creators, Metaverse curates content that ranges from tweets on market trends to collaborations with influencers. They use Instagram’s carousel format to break down complex NFT and Web3 topics, making it accessible for followers who want to deepen their understanding of the digital landscape.
One of the account’s standout features is its commitment to educating followers on both NFT and broader Web3 subjects. With nearly a million followers, Metaverse’s account is ideal for those wanting a more immersive experience in the NFT space, delivering high-quality visuals, thoughtful commentary, and frequent updates on digital trends.
Followers:
- 1,3M
Posts:
- 1,2k
4. Swopes (@swopes)
Elise Swopes, also known as Swopes, is a digital artist who creates surreal artwork using her iPhone, blending elements of nature and cityscapes. Based in Brooklyn, she brings a unique, aesthetic approach to her NFTs that resonates with both art collectors and casual followers. Swopes often uses her platform to share her latest NFT drops and collaborations, as well as tips and tutorials on digital art, making her account highly valuable for aspiring artists interested in NFTs.
Swopes has built a strong community around her work, fostering a sense of connection with her audience through engaging stories and live sessions. Her Instagram not only showcases her artistic process but also encourages followers to explore the world of NFTs through her creative lens, making her a must-follow for anyone looking for inspiration in digital and NFT art.
Followers:
- 267k
Posts:
- 2,4k
5. Rarible (@rarible)
Rarible is a community-driven NFT marketplace, and their Instagram account showcases some of the best NFTs available on their platform. Rarible’s posts highlight a wide variety of digital assets, including music, art, and collectibles, catering to a diverse range of NFT enthusiasts. Through visually appealing posts and a focus on artist features, Rarible brings attention to emerging NFT projects, helping artists reach new audiences.
In addition to spotlighting NFTs, Rarible provides educational content on their Instagram, including guides on creating, buying, and selling NFTs. Their posts often include backstories on featured artists and their work, making it easier for followers to connect with the creators. Rarible’s Instagram account is ideal for those looking to discover new digital art and engage with the broader NFT community.
Followers:
- 267k
Posts:
- 400
6. Farokh (@farokh)
Farokh Sarmad, founder of the Web3 media platform Rug Radio, has made a name for himself as a major influencer in NFTs and decentralized content. His Instagram serves as a hub for sharing insights on NFT trends, Web3 innovations, and community-building initiatives. Through Rug Radio, Farokh has created a space that empowers creators by giving them ownership and fostering discussions on NFTs and blockchain technology. His presence is valued not just for his expertise but for his engaging personality, which he often showcases through live streams and Twitter Spaces where he brings together other leaders in the NFT community.
What makes Farokh's account particularly engaging is his dedication to the Web3 ethos of community ownership. He actively promotes inclusivity, giving creators a platform to share their work and ideas. Following Farokh provides valuable insights into the social side of the NFT space, emphasizing how NFTs are reshaping media consumption and creator compensation in the Web3 world.
Followers:
- 196k
Posts:
- 600
7. Pranksy (@pranksy)
Pranksy is a prominent and somewhat mysterious figure in the NFT world, known for amassing one of the most extensive and diverse NFT collections. His Instagram account offers followers a glimpse into his significant acquisitions, often featuring rare and highly sought-after collections like CryptoPunks and Bored Ape Yacht Club. As an early adopter, Pranksy leveraged a small initial investment to build a multi-million-dollar collection, inspiring countless others to explore the NFT space.
In addition to showcasing his collection, Pranksy’s account supports emerging artists through his project NFT Boxes, which offers limited-edition NFTs from various artists each month. His platform is widely respected for its educational value, providing insights into what it takes to become a successful NFT collector and helping to demystify the market for newcomers.
Followers:
- 24,9k
Posts:
- 200
On a Final Note
Instagram remains a central platform for discovering new artists, trends, and community engagement in the digital art world. This social media offers a unique gateway into this innovative, rapidly evolving culture. Dive in, follow along, and let these accounts guide your NFT journey.
With the growth of NFTs on social platforms, partnering with specialized NFT marketing companies can be a strategic move to amplify reach and drive engagement within the target audience.