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20 tips for token sale strategy PR creation

20 tips for token sale strategy PR creation
No matter what kind of token sale you plan (IEO, IDO or ICO) here are 20 tips to use in planing of your communication strategy.
  1. Separate product promotion and token sale;
  2. Select your target audience of the product and token sale. It may be different countries;
  3. Token sale TA must take into account the latest collection and mining data;
  4. Product TA must depend on the hyip nature of the project area in the country/region;
  5. Regarding token sale PR, the ratio of crypto media to business media should be 70/30;
  6. Ratio of topics: 30% - talking about technology, 70% - a signal for purchasing;
  7. 10-15% of publications shall be in Tier 1 media (Forbes, Inc, Entrepreneur);
  8. Product PR shall come from key USP;
  9. PR strategy shall contain 10-15 messages and 2-3 guerrilla marketing ideas;
  10. It is better to have a strategy with a draft content plan rather than without;
  11. The content plan looks better with publication prices than without;
  12. Publication prices look better considering translation cost;
  13. When forming the budget, take into account extra 15-20% for currency fluctuation;
  14. Separately mark the most interesting content for pitching journalists;
  15. Publications should be published 2-3 months before the public token sale;
  16. Every 2-3 weeks, there must be news that can be pitched to journalists;
  17. Post publications in chronological order, a Gantt chart can be used;
  18. Take into account that organic publications in Tier 1 are released 1-1.5 months after payment;
  19. Do not measure PR with conversions. PR is necessary to raise trust;
  20. Synchronize PR with SMM and the implementation of messages into the community.