The marketing industry has been continuously growing for the past 25 years. Companies now have more goals and demands, and it is more important than ever to fulfill them. But not every business has a big in-house marketing department. And even if you do, there are times when you need an extra hand.
If you’re curious about outsourcing, this article will walk you through common services that agencies handle and introduce you to the best outsourced marketing agencies out there today.
Common Marketing Services to Outsource
With outsourced marketing, you allow a third-party company to take in some of your marketing efforts.
There are different levels of outsourced marketing activities depending on your budget and your needs.
Outsourcing can cover just about every facet of marketing. Many companies choose to farm out time-consuming or specialized tasks – especially ones that require expert skills – so they can focus on their core business. Here are some common marketing services that businesses often outsource to agencies:
- Content Creation and Copywriting: Crafting blog posts, website copy, and other content that engages your audience (plus optimizing it for SEO).
- Social Media Management: Handling your social channels by creating posts, responding to followers, and building an online community.
- Public Relations (PR): Getting your brand featured in the media, managing press releases, and improving public perception.
- Influencer Campaigns: Connecting with industry influencers or KOLs to promote your product or service.
- Community Management: Especially important in blockchain and tech fields – moderating Telegram/Discord groups and keeping users engaged.
- Paid Advertising Campaigns: Running PPC ads on Google, Facebook, or crypto ad networks to drive traffic and sales.
- Search Engine Optimization (SEO): Improving your website’s rankings on search engines through keyword strategy and technical optimizations.
- Analytics and Reporting: Tracking performance data and providing insights to guide strategy.
These are just a few examples. The ideal agency offers a mix of these services so you can get a one-stop solution.
When you hire one person to run all your digital marketing campaigns, you become limited to that one person's knowledge. Whereas at a professional digital marketing agency, there's decades of combined experience and a range of expertise. Rather than having one person handle every single aspect of your campaign, an agency will provide an expert in each area.
Typically, an agency will provide an account manager, an analyst, a copywriter, a graphic designer, and a website. All of these experts come with one price. This collaboration and mosaic of experience creates the best possible campaign for your digital efforts.
Best Outsourced Marketing Agencies
When you decide it’s time to bring in an outside team, you want to choose the best partner for the job. The main goal of marketing firms is to understand your brand, your business, and your mission. A specialized agency is highly motivated to retain you as a client and ensure that your account grows, because their success is tied to yours.
Each of these agencies has a proven track record in helping companies grow:
1. Luna PR
Luna PR is a global marketing and communications agency that specializes in Web3 and emerging tech projects. Based in Dubai (with a presence in New York and other hubs), Luna PR has been in the blockchain and crypto space since 2017. In that time, they’ve partnered with over 600 companies in crypto, fintech, NFTs, and gaming to promote and protect their brands. This team knows how to bridge the gap between cutting-edge tech and clear communication.
They offer services ranging from traditional PR (getting you featured in media and at events) to full-service digital marketing (social media management, influencer campaigns, etc.). Luna PR’s portfolio includes big names like Polygon, KuCoin, and Cardano, which speaks to their credibility in the industry.
- What They Offer: Comprehensive PR campaigns, influencer outreach, community building, and even help with event marketing. They’re especially known for their strength in media relations and thought leadership.
- Notable Achievement: Partnered with 600+ tech companies and helped them navigate the crypto space since 2017, all while staying on top of fast-changing industry trends.
- Website: lunapr.io
2. FINPR
FINPR is a Dubai-based crypto marketing & PR agency that has made a name for itself by delivering results for blockchain startups. Founded in 2017, FINPR has helped promote over 600 blockchain and Web3 startups from the U.S., Europe, and Asia. Their reach is truly global. FINPR’s services cover everything a crypto or fintech project might need – from crypto PR and press outreach to influencer campaigns, SEO, community management, and even crypto exchange listings.
The team prides itself on being very agile and staying current with blockchain trends. They have experience driving buzz for DeFi projects, NFT launches, crypto exchanges, and more. FINPR is also known for its crowdfunding PR expertise, helping projects with ICO/IDO promotion and getting attention from investors.
- What They Offer: press release distribution to top crypto media, content creation, social media management, and connections with crypto influencers. Basically, if you need to get your blockchain project on the map, they handle it.
- Notable Achievement: Since launch, FINPR has worked with hundreds of crypto startups (600+ by latest count) – including notable names like Gate.io and 1inch, and was recognized as a top crypto PR agency in several industry rankings.
- Website: finpr.agency
3. X10 Agency
X10 Agency (sometimes stylized as X10 or X Ten) is another top-tier firm that focuses on crypto, DeFi, and Web3 projects. Established in 2016, X10 operates out of global financial hubs (with a strong presence in New York) and is known for a comprehensive approach to advertising campaigns. They practically do it all – content strategy, SEO, social media. This wide range of services means X10 can craft an integrated plan for a project across all channels.
They have helped not only crypto startups but also more traditional companies entering the blockchain space. X10 Agency is especially praised for its personalized approach and transparency. Clients get regular reports packed with key performance indicators (KPIs), so they always know how campaigns are performing. Media outlets like Forbes have also recognized X10 for its work, which adds to the firm’s credibility. Some of X10’s notable clients include big exchanges and NFT platforms (for example, they’ve worked with OKX and Polkafantasy).
- What They Offer: strategy consulting, content creation, search engines, social media management, email campaigns, branding and design, and more – tailored specifically to crypto and blockchain audiences. They also provide fundraising promo services for ICOs/STOs and similar events.
- Notable Achievement: Expanded the reach of numerous Web3 projects through holistic campaigns. X10’s success has been highlighted by clients and even in major media. Forbes and other outlets have praised X10’s personalized strategies that include detailed analytics reporting, which ensures that every campaign is accountable and data-driven.
- Website: x10.agency
4. CryptoVirally
For projects that want quick and straightforward solutions, CryptoVirally is a popular choice. This agency, based in Europe, positions itself as a one-stop shop for crypto marketing with many ready-to-buy packages. That means even a smaller startup can go to their website and select a predefined service bundle (for example, an “NFT promotion package” or a set of press releases on top crypto news sites)
CryptoVirally has been around since the late 2010s and has helped a wide range of token projects and crypto businesses gain visibility. They excel at fast-turnaround campaigns – need a quick boost on Twitter or a fast press push? CryptoVirally can make it happen via their extensive network of media contacts and influencers. This agency is especially useful if you don’t have the time to plan an elaborate strategy and just need effective marketing right away.
- What They Offer: Pre-packaged services like press release distribution, influencer shout-outs, exchange listing assistance, and social media growth plans. They cover areas like media PR, NFT and exchange promotions, all available as on-demand services.
- Notable Achievement: Helped numerous crypto projects achieve rapid growth through “plug-and-play” packages – for instance, getting clients featured on top sites like Cointelegraph quickly – leveraging a network of media partners and promotional channels.
- Website: cryptovirally.com
5. Crowdcreate
With a reputation as influencer veterans, Crowdcreate has been trusted by some of the biggest names in crypto since way back in 2015. This Los Angeles-based agency (with team members worldwide) has completed more than 600 successful campaigns for its clients. Crowdcreate’s specialty is connecting projects with influencers, investors, and passionate communities. They were doing crypto influencer campaigns before it was cool, which means they have built up a massive network of contacts on Twitter (X), YouTube, TikTok, Discord, Telegram – you name it.
If your project needs hype or community engagement, Crowdcreate knows how to spark it in an authentic way. They’ve even worked with celebrities and major industry thought leaders to promote blockchain companies. Beyond influencer campaigns, they also assist with advisory on fundraising and strategy, since they’ve seen so many projects succeed (and fail) and know what works.
- What They Offer: Influencer campaigns, community management, NFT and crypto promotion strategies, and introductions to venture capital or investors when relevant. They handle multi-platform social media pushes and can manage everything from YouTube interviews to Telegram AMAs.
- Notable Achievement: Recognized as an award-winning top crypto marketing agency, Crowdcreate has been praised for helping raise over $250 million across 500+ projects through its campaigns. Their ability to rally genuine communities (not just bot followers) has earned them accolades as the “best growth agency” by the likes of CoinBureau and Forbes.
- Website: crowdcreate.us
6. GuerillaBuzz
GuerillaBuzz is a boutique blockchain PR agency known for its unconventional “guerilla” tactics. Founded in 2017, this Israel-based team takes a non-traditional approach to PR and content promotion for crypto companies. They don’t rely on the usual cookie-cutter ads; instead, GuerillaBuzz crafts custom plans for each client, often focusing on creative content, viral campaigns, and community storytelling. Their philosophy is to generate organic buzz (hence the name) by engaging the crypto community in a clever way, rather than just running flashy ad banners.
GuerillaBuzz’s services cover crypto PR, SEO, community engagement, and branding. They’ve helped projects achieve big increases in web traffic and user sign-ups by sharply tuning into what the crypto audience cares about. If you want an agency that can spark conversations about your project on Reddit, Telegram, and Twitter – and get people genuinely excited – GuerillaBuzz has that expertise.
- What They Offer: Tailored campaigns including PR placements in blockchain media, content creation (articles, blog posts) that hit on trending topics, search engine optimization strategies for crypto keywords, and community-building efforts on forums and social platforms. They also assist with branding assets like websites and explainer videos to ensure your project’s message is clear.
- Notable Achievement: Known for boosting clients into the crypto spotlight by leveraging hot industry topics and turning them into viral content opportunities. GuerillaBuzz has a track record of helping blockchain startups significantly grow their online presence and reputation without huge ad budgets – often through growth hacking techniques and content that resonates with enthusiasts.
- Website: guerrillabuzz.com
Closing Thoughts
As a business owner, you're constantly forced to make tough decisions, and one that pops up a lot in the face of economic uncertainty is whether or not to outsource your marketing efforts. 59% of CMOs say they don’t have enough budget to execute their strategy in 2025. Choosing to outsource your services is a big step, but it can really pay off.
An external team can act as an extension of your marketing department, or it can replace it entirely. You can collaborate with specialized firms for long-term campaigns or short-term specific projects.
Outsourcing your marketing needs doesn’t mean you lose control over the creative process. Some business owners are concerned that an agency may not be able to dedicate the same amount of time to the digital marketing that someone in-house can do. But the truth is, more time spent on an account doesn't necessarily translate to better results. A digital marketing expert is going to require less time to shift strategies than someone in-house who's just getting by.
FINPR is a strategic consulting agency with international experience and a strong professional network. We offer a bespoke service to each client. From digital marketing and PR planning to defining social media brand strategy, we act as an extension to your team. With that in place, you can focus on what you do best, knowing your marketing is in good hands.
