You've put your soul into building your startup. Now, how do you get everyone else to care equally? Many founders use PR firms to make that magic happen. A dedicated PR agency for your startup can get you covered in the media, manage your reputation, and open you doors you never even knew existed. To help you choose one, we've gathered 10 of the most prominent PR firms that specialize in the startup world. Read on to see which firm might be the perfect advocate for your big idea.
How We Selected the Leading Startup PR Agencies
We prefer results over empty promises. Here's a simple scorecard, filled it with questions founders ask us, and scored each agency the same way. We crafted this as operators who do PR every day. The weights reflect that bias toward results and ease of working together.
What we graded and how much it mattered
We applied a 0–5 rating per line item, multiplied by the weight. Total is 100.
- Real results – 30%
Evidence that the agency secures press that is relevant for startups. Fundraising news, product release, founder profile, podcast appearances, speaking engagements, authoritative backlinks. Not ego mentions.
- Startup fit – 15%
Indications they get early market teams: transparent onboarding, minimal packages, involved leads, rapid feedback cycles, founder interview prep.
- Media access – 15%
Depth of reporter relationships throughout tech, business, and vertical beats. Ability to pitch different regions and languages, not just one city.
- Category strength – 10%
Experience in areas where most startups are living today: AI, SaaS, fintech, health, climate, consumer apps, Web3.
- Speed and flexibility – 10%
Time from launch initiation to first hits, rapid copy turns, adaptability during launch weeks and fundraising sprints.
- Clarity and pricing – 10%
Transparency in scopes, no unexpected fees, clear reporting, goals you can read about in plain English.
- Reach and localization – 5%
Is the team able to work from the US, Europe, Asia, MENA, LATAM. Able to adapt messages for local media and culture.
- Reputation signals – 5%
Founder input, repeat business, senior talent who actually sit on the account, rather than on the pitch.
Where the inputs came from
Public case studies, founder interviews, newsroom bylines, earned clips we could verify, bios of teams, language coverage, and service menus. We looked for trends year over year. One massive splash is different from a strong engine. Consistent delivery ranked above one virality second.
Guardrails we put in place
- No pay-to-play bumps. Sponsored posts or paid features were not included in "real results".
- Size did not win free points. Large network or small boutique shop - same size.
- Awards and lists did not affect the score separately. Nice to have, not a key signal.
- "Guaranteed" headlines in low-relevance media did not help. We valued fit, not number.
- Same scorecard used everywhere. We set weights first, then scored. Another editor critiqued our own entry.
Best 9 Startup PR Agencies
1. Edelman
Edelman is the world's largest PR firm and communications giant with over 60 years of experience. While renowned for representing worldwide corporate clients, Edelman also works with high-growth startups and tech companies to build trust and credibility at scale. Data-driven PR campaigns as well as crisis management are areas of expertise for this agency that can be very useful to startups when it comes to managing how others perceive them. Edelman's approach integrates legacy PR with cutting-edge digital strategy to craft campaigns that resonate with target audiences.
With operations in 40+ countries and expertise in domains like tech, healthcare, finance, and others, Edelman can amplify a startup's voice across the world. They want to build authentic relationships between companies and communities – whether through thought leadership, media relations, or social media engagement. If your startup is growing rapidly or going global, Edelman's rich resources and seasoned people can enable you to manage your brand and messaging effectively.
Notable Clients & Highlights:
- Global Presence: 85+ offices across 40 countries, representing technology to consumer brands industries.
- Building Trust: Renowned for trust-building campaigns and protection of brand reputation, based on the world-renowned Edelman Trust Barometer results.
- Crisis Specialization: Reputation firm for crisis communications – beneficial for startups with sensitive issues or growth challenges in a limited timeframe.
Website: edelman.com
2. FINPR
FINPR is a blockchain, Web3, and fintech startup expert PR and marketing agency. The firm was founded in 2017 and is headquartered in Dubai. FINPR has introduced over 600 crypto, and tech startups to the global limelight. What sets the agency apart is assured media coverage – the company has developed a network of 500+ publications across languages to ensure your startup's narrative reaches the world. One of the team's strongest products is press release distribution, where FINPR presents successful case studies. At the launch of Cision's 2025 State of the Media, 72% of reporters described press releases as the most useful resource PR staff can give them.
You’re launching a new DeFi platform or announcing a big partnership - FINPR knows how to craft the news and get it picked up by leading crypto and tech publications. Web3 experts run successful campaigns for projects like Klaytn by securing coverage on major sites like Cointelegraph and Cryptonews. For startups in emerging tech sectors, FINPR’s industry focus and global reach can deliver quick, credible exposure.
Notable Clients & Highlights:
- Crypto & Fintech Focus: Has presented 600+ blockchain and Web3 startups since 2017, from DeFi platforms to NFT ventures.
- International Media Presence: Offers placements in top crypto news outlets (e.g. Cointelegraph, Decrypt) within 20+ countries.
- Successful Campaigns: Secured high-profile press coverage for Klaytn's OpenSea partnership and roadmap updates, attracting thousands of reads and investor interest.
Website: finpr.agency
3. Clickstrike
Clickstrike takes that sweet spot for SaaS and AI startups who require PR, influencers, SEO, and paid all under one roof. They talk about growth to begin with, keep scope open, and hold weekly syncs like regular product meeting. They will help you craft clean angles and pitch fast if you are about to launch a new feature or fight for category mindshare. Their platform is also founder-friendly - a la carte support, no contracts, and close reporting so you can track what's moving.
They lead with SaaS data. On their site they show high volume amounts of output and big partner numbers, something which plays into when you need instant access and fresh backlinks. You'll also have brand builds and product launch case studies to look at on initial teams, making it easy to imagine what a first quarter working together will be like.
Notable Clients & Highlights:
- Reports 8,250+ organic content across organic media and 75M+ influencer impressions, and 600+ media partners and 50,000+ backlinks.
- Case work includes growth campaigns for Neurahub and Acorn Labs.
- Flexible setup – a la carte services, no long-term contracts, weekly syncs.
Website: clickstrike.com
4. Spark PR
Spark PR has been helping revolutionary companies tell their stories since 1999. Based in San Francisco, this agency is all about taking complex tech terms and turning it into messages that everyone understands. Spark PR is known for its hands-on, startup-driven approach – they've helped fledgling startups and behemoth tech companies alike, always digging up the hook that gets noticed.
With over two decades of experience in the industry, Spark PR integrates classic PR and web marketing to achieve coverage in outlets like TechCrunch, Bloomberg, and Forbes. They are experts at turning startups into thought leaders within their sectors through quality media relations and innovative storytelling.
Notable Clients & Highlights:
- Helped tech startup clients achieve press coverage in top media (e.g. TechCrunch, Bloomberg, Forbes).
- Building media relationships with journalists gives new companies an edge in being heard.
- Proven track record of guiding VC-funded start-ups through capital raising announcements and large launches.
Website: sparkpr.com
5. Channel V Media
Channel V Media is a New York PR shop that loves complex tech stories and fast-moving consumer plays. The team builds a clear story, then works it across earned media, content, and website tweaks so prospects don’t fall through the cracks. If you’re entering the U.S., launching a product, or need exec visibility, they have playbooks for each use case and a bench that knows B2B, adtech, retail tech, fintech, climate tech, and more.
They point to 200+ technology products launched in the media and a client list with names you’ll recognize. Case studies show market entries, repositioning, and funding-moment sprints. CVM also works across 50+ markets via a global partner network, so scaling beyond one region is straightforward.
Notable Clients & Highlights:
- It has launched 200+ tech products in the media.
- Client and case work include IBM, Pernod Ricard, Bluecore, GFT, BreezoMeter, Everseen, Gotham Greens, Albert, Innovid, Bitrise, Maxymiser (Oracle), Meatless Farm.
- Has over 50 markets via IPRN partners; Headquartered in New York.
Website: channelvmedia.com
6. The Hoffman Agency
The Hoffman Agency is a seasoned PR agency that has perfected the ability to simplify complex tech stories. Founded over 30 years ago, Hoffman has deep Silicon Valley heritage and expertise in B2B tech, SaaS, and fintech startups. This team excels at taking technical jargon and making it compelling narratives that place a startup's impact at the forefront. Hoffman's sweet spot is amplifying startups as category leaders – they've accomplished this for the likes of Airbnb, OpenAI, Dropbox, and Slack by raising their media profile and thought leadership.
With offices across the globe, Hoffman combines old-school media relations with new-school content and social disciplines in order to drive results. Startups that work with Hoffman Agency get a customized experience: they'll take a deep dive into your business goals and create PR campaigns that resonate with the audiences you need to speak with (whether it be potential customers, investors, or partners). For B2B and tech startups aiming to be industry leaders, Hoffman Agency is a trusted partner.
Notable Clients & Highlights:
- Tech Industry Focus: Experienced in B2B tech and has helped brands in cybersecurity, fintech, and health tech to tell their tales.
- Big Name Successes: Worked for Airbnb, OpenAI, and Slack to build up their profiles using media and thought leadership.
- Storytelling Experts: Masters at converting complicated technical concepts into digestible stories that get the media spotlight.
Website: hoffman.com
7. TrizCom PR
TrizCom PR is a Dallas firm that blends traditional PR with digital moves such as SEO, social media, and influencer initiatives. If your startup requires consistent local and national exposure with evident business connections, they arrive with senior assistance, robust media contacts, and a pragmatic "partner" frame of mind. Awards are important to some entrepreneurs, and they detail an extended string of PRSA awards and Best of Show awards.
They also demonstrate a rich client roster in health, consumer, franchise, and tech. TrizCom reports that since 2008 it has represented 175+ brands, including household names and nonprofits. The agency is a member of the PRConsultants Group, so they're able to spin up support across big U.S. markets without adding layers.
Notable Clients & Highlights:
- 175+ brands represented since 2008; brands include General Motors, Cadillac, Chevrolet, ActivePure, Mr. Beast, NextEra Energy, University of Florida Health, Taco Bueno, Solis Mammography, Operation Kindness.
- Multiple PRSA award wins over multiple years, including Best of Show.
- Member of PRConsultants Group for national representation with local operators.
Website: trizcom.com
8. Outcast
This PR agency made a name by pushing the creative envelope for startups and established brands. Based in San Francisco, Outcast is known for out-of-the-box campaigns and strong media connections that help clients outshine the competition. They take a unique strategy for each client, integrating influencer marketing and bold storytelling. Outcast’s client roster speaks to its influence – they’ve worked with heavy-hitters like Amazon, OpenAI, Roblox, and Robinhood, helping to increase visibility and manage reputations.
What sets Outcast apart: emphasis on authentic narratives. They make sure a brand’s message truly connects with its target audience on a human level. This is especially important for startups trying to win trust. If you’re looking for a PR partner that can generate hype while keeping messaging genuine, Outcast is a top contender.
Notable Clients & Highlights:
- Household-Name Clients: Managed PR campaigns for Amazon and OpenAI, among others, focusing on boosting influence and thought leadership.
- Influencer & Media Mix: Uses influencer partnerships and media outreach to engage audiences (e.g. helped Roblox reach young users through creator campaigns).
- Crisis and Creativity: Equally adept at crisis communications (helped Robinhood navigate challenges) and splashy product launches that get people talking.
Website: thisisoutcast.com
9. LaunchSquad
LaunchSquad is a PR agency that lives up to its name – it helps launch startups into the public eye. Founded in San Francisco, with offices in New York and beyond, LaunchSquad is dedicated to storytelling, media relations, and content creation for innovative companies. They work across tech, healthcare, entertainment, and consumer products. A hallmark of LaunchSquad is building long-term relationships: not just with media outlets but with the clients themselves. They often operate as an extension of the startup’s team: PR, social media oordination, and event publicity.
Their case studies include brands like Netflix and Uber Health. They bolstered brand recognition with influencer and targeted media outreach. Startups that choose LaunchSquad appreciate their creative approach – expect them to come with fresh ideas for content (blogs, videos, podcasts) alongside pitching to press. If your startup needs a multi-faceted PR push and a team that’s excited about your mission, LaunchSquad could be a great fit.
Notable Clients & Highlights:
- High-Profile Wins: Drove PR for companies like Netflix (global media campaigns) and iHeartRadio, expanding their audience through digital media engagement.
- Startup Savvy: Excellent at securing early-stage startups coverage in influential outlets, positioning them as upcoming leaders.
- All-in-One Approach: Offers media relations, influencer marketing, and content creation under one roof, ensuring consistent messaging across channels.
Website: launchsquad.com
What PR Can and Can’t Do for a Startup
Founders often ask us if PR is a silver bullet. Short answer – no. Long answer – it plays a clear part in growth, but only inside its lane. Here is where a good agency moves the needle and where even the best team hits a wall.
Where PR shines
- Builds trust fast: Third-party press gives early users and investors a reason to believe you. A solid story in a respected outlet signals you are for real.
- Shapes your story: Reporters love focus. Good PR pros turn loose product talk into one sharp headline and a few tight sound bites.
- Opens doors: Media hits often lead to podcast invites, panel spots, and warm intros. One win snowballs into more reach and fresh network links.
- Eases the fund-raise road: Clear press clips help investors do quick due diligence. They see proof that people care, not just the slide deck.
- Supports talent hiring: Engineers and marketers scan news about new firms. Positive coverage helps them feel safe jumping aboard.
Where PR hits limits
- Doesn’t fix weak product–market fit: Press can’t cover gaps users complain about. If churn is high, start with the roadmap, not the newsroom.
- Won’t close deals by itself: Media buzz makes leads warmer, but sales teams still need follow-ups, demos, and clear pricing.
- Can’t fully control the message: Reporters edit. Headlines shift. Facts stick, but spin does not. A smart agency guides the story but never owns it end to end.
- Needs founder time: Journalists want the real voice, not a proxy. If the top team stays silent, coverage dries up.
- Takes weeks, sometimes months: Big outlets plan far ahead. Quick hits happen, though steady traction builds over a quarter or more. Low journalist response rates (72%) and shrinking relevant media lists (62%) are the top hurdles for earned coverage.
Final Thoughts
Getting noticed in a crowded market is one of the toughest parts of growing a startup. You can learn more about PR for startups in our guide, where we break down specific strategies for practicing it.
The top PR agencies for startups we’ve covered here have the experience and passion to help young companies break through the noise. The key is finding an agency that understands your vision and knows how to communicate it to the world.
