Are you tired of testing the same old NFT marketing strategies that seem to be leading nowhere? We feel you. Most online guides on NFT marketing need to be updated, and relevant, and just not working. But don't give up just yet. Here at FINPR, one of the leading crypto marketing agencies, we have some fresh and innovative NFT marketing promotion strategies that work.
Non-fungible tokens have taken the world by storm, and everyone from artists to entrepreneurs is eager to cash in on this trend. However, with so many NFTs flooding the market, it's becoming increasingly challenging to stand out and grab the attention of potential collectors or just buyers.
That's where our expertise comes in. Our team of marketing gurus has years of experience in promoting digital assets and understands the ins and outs of the NFT market. We'll teach you how not just to create a buzz around your NFT, but how to understand what marketing NFT strategy you need to reach the goals you set.
So, if you're ready to take your NFT marketing game to the next level and upgrade your current NFT marketing campaigns, buckle up because we've got some exciting marketing strategies in store for you.
Non-fungible tokens have taken the world by storm, and everyone from artists to entrepreneurs is eager to cash in on this trend. However, with so many NFTs flooding the market, it's becoming increasingly challenging to stand out and grab the attention of potential collectors or just buyers.
That's where our expertise comes in. Our team of marketing gurus has years of experience in promoting digital assets and understands the ins and outs of the NFT market. We'll teach you how not just to create a buzz around your NFT, but how to understand what marketing NFT strategy you need to reach the goals you set.
So, if you're ready to take your NFT marketing game to the next level and upgrade your current NFT marketing campaigns, buckle up because we've got some exciting marketing strategies in store for you.
NFT Marketing Strategies That Rarely Work (and How to Fix It)
Ready to get into the world of NFT promotion? Before you do, it's crucial to know which marketing strategies to avoid. At FINPR, we've analyzed the marketing strategies that NFT creators and agencies applied to promote their art and failed to deliver the expected results. Learn what to avoid and stay ahead of the competition.
Skip Marketing Strategy Planning
Skipping audience research and strategic planning for NFT sales is like going on a blind date without any background information on the other person. You might get lucky, but chances are you'll end up disappointed.
The same goes for marketing your NFT. Lack of planning and market/audience research is usually the culprit behind most NFT marketing failures. Without a clear understanding of your target audience, their preferences, and how to reach them effectively, your NFT sale will likely go unnoticed. Make sure you do these steps for creating an NFT marketing strategy:
Take the time to plan and research before diving headfirst into NFT marketing. It will pay off in the end.
The same goes for marketing your NFT. Lack of planning and market/audience research is usually the culprit behind most NFT marketing failures. Without a clear understanding of your target audience, their preferences, and how to reach them effectively, your NFT sale will likely go unnoticed. Make sure you do these steps for creating an NFT marketing strategy:
- Market research;
- Target audience research;
- Buyer’s persona research;
- Voice of customer research.
Take the time to plan and research before diving headfirst into NFT marketing. It will pay off in the end.
Follow Blindly Online NFT Marketing Guides And Roadmaps
Following blindly online NFT marketing guides is like taking a map from a stranger and expecting it to guide you to your destination without any issues.
Sure, the information might seem helpful at first, but more often than not, these guides are regurgitated copies of one another's mistakes, resulting in outdated and irrelevant information to promote your particular NFT project.
To truly stand out in the NFT market, you must conduct your research and analyze what marketing strategies are suitable for your NFTs. Here is the checklist on how to analyze the NFT marketing strategy guides to get the most out of them:
Sure, the information might seem helpful at first, but more often than not, these guides are regurgitated copies of one another's mistakes, resulting in outdated and irrelevant information to promote your particular NFT project.
To truly stand out in the NFT market, you must conduct your research and analyze what marketing strategies are suitable for your NFTs. Here is the checklist on how to analyze the NFT marketing strategy guides to get the most out of them:
Remember, there's no one-size-fits-all approach to NFT marketing, so don't be afraid to break away from the herd and develop a unique strategy that fits your needs.
Add and Engage Bots in the Social Media Platforms
Adding bots and fake accounts to social media and community channels is a poor idea (no matter, about what social media we talk about - from popular Instagram and Twitter to non-popular in NFT space LinkedIn and Clubhouse). Despite the initial appearance of having a large following, it ultimately does not provide any real value. Rather than wasting money on buying fake followers, it is better to invest in NFT community engagement efforts. For instance:
Genuine followers are more likely to engage with the content and become loyal customers (for sure, conversions rates are much better with organic followers, than with useless bots). So, let's focus on building meaningful connections and fostering genuine relationships within the your crypto community instead of relying on shallow metrics to successfully sell NFTs.
- Creating quality content, that gives fresh insider information about the crypto or art market;
- Hosting events or AMA sessions that allow connecting closely to the artists;
- Collaborating with influencers or other real-world businesses can help build a genuine following.
Genuine followers are more likely to engage with the content and become loyal customers (for sure, conversions rates are much better with organic followers, than with useless bots). So, let's focus on building meaningful connections and fostering genuine relationships within the your crypto community instead of relying on shallow metrics to successfully sell NFTs.
Launch PR Campaigns Without Checking Informational Field
Launching a PR campaign for your NFT project without checking the information field is a terrible idea. Not only is it a waste of money and resources, but it can also damage your project's reputation.
Before launching a public relations campaign, you should do some groundwork. It's crucial to verify the accuracy of all information related to your project, such as partnerships, team members, and upcoming events. Also, you need to check if the publications that already exist about the project do not contradict each other. Here are the things you should do for a successful NFT PR campaign in 2024 to reach hype around your project:
Before launching a public relations campaign, you should do some groundwork. It's crucial to verify the accuracy of all information related to your project, such as partnerships, team members, and upcoming events. Also, you need to check if the publications that already exist about the project do not contradict each other. Here are the things you should do for a successful NFT PR campaign in 2024 to reach hype around your project:
- Check the informational field of the NFT project you are promoting – the best case scenario is that there is no info on it, the worst – is info about scams;
- Do the reputation check and make sure that the project is reliable, and has all the resources it needs for quality promotion: funding, artist/technology, team, and vision;
- Focus on building genuine relationships with crypto journalists and engaging with the ones who can potentially write about your NFT project. Check the topics that the journalist is interested in and pitch!
NFT Promotion Strategies for 2024 That Actually Work: The Ultimate Guide
If you're an NFT creator or investor, you know that promoting your works can be a challenge, especially during a bear market. But fear not! In this part, we'll be sharing the most effective NFT promotion strategies for 2024, even in the toughest market conditions.
With the proven strategies, you'll be able to gain more exposure for your NFTs, attract new collectors and investors, and ultimately drive sales. Whether you're a seasoned NFT creator or a NFT marketing agency team member, this part will provide you with the insights, best strategies and tactics you need to succeed in the ever-evolving NFT landscape.
With the proven strategies, you'll be able to gain more exposure for your NFTs, attract new collectors and investors, and ultimately drive sales. Whether you're a seasoned NFT creator or a NFT marketing agency team member, this part will provide you with the insights, best strategies and tactics you need to succeed in the ever-evolving NFT landscape.
Get Listed on the Biggest NFT Drops Platforms
You've created a groundbreaking NFT that's sure to turn heads in the digital art world, but how do you ensure it gets the attention it deserves? One way is to get listed on the biggest NFT drops platforms out there.
These platforms not only provide a wider audience for your work but also give you access to communities that are passionate about NFTs. In 2024, there are a multitude of options to choose from, so we've rounded up the top platforms that you should consider listing your NFT on.
From established NFT marketplaces (for example, Rarible, Superrare and other NFT platforms where NFT artists can find potential buyers) to up-and-coming platforms, we've got you covered. Without further ado, let's get into the top 13 NFT drop platforms you should be listed on to promote your NFTs.
These platforms not only provide a wider audience for your work but also give you access to communities that are passionate about NFTs. In 2024, there are a multitude of options to choose from, so we've rounded up the top platforms that you should consider listing your NFT on.
From established NFT marketplaces (for example, Rarible, Superrare and other NFT platforms where NFT artists can find potential buyers) to up-and-coming platforms, we've got you covered. Without further ado, let's get into the top 13 NFT drop platforms you should be listed on to promote your NFTs.
Contact these platforms to get semi-free outreach to your target audience and sell better.
Launch AMA Sessions With NFT Influencers
Are you looking for a way to reach a wider audience and engage with potential investors and users of your cryptocurrency or NFT project? Look no further than influencer marketing - launching an AMA (Ask Me Anything) session with a well-known crypto or NFT influencer.
Not only does this provide an opportunity for your community to interact with someone they admire and trust, but it also ensures that you're getting real engagement from actual humans and not just bots.
AMA sessions can be an effective way to promote your project, generate buzz, and build credibility within the crypto and NFT space. Why not give it a try and see the outreach it can bring to your project?
Not only does this provide an opportunity for your community to interact with someone they admire and trust, but it also ensures that you're getting real engagement from actual humans and not just bots.
AMA sessions can be an effective way to promote your project, generate buzz, and build credibility within the crypto and NFT space. Why not give it a try and see the outreach it can bring to your project?
Build Long-lasting Relationships With NFT/Crypto Journalists
If you're looking to promote your NFT project, building relationships with crypto journalists and media outlets is a smart move. By investing your time in helping these journalists with research and understanding the topics they cover, you can establish trust and credibility.
The investment you make in building these relationships will pay off in spades when you're able to garner free publicity in top media outlets. It's true that contributing to a journalist's research can be an analytical and time-consuming task, but it's worth it in the long run. The more you can help a journalist with their work, the more they'll see you as a valuable resource and a reliable source of information.
This can lead to more opportunities to showcase your NFT project and reach a wider audience. And with the growing interest in NFTs and crypto, now is the time to start building those relationships. Roll up your sleeves, get ready to dig into the research, and watch as your efforts pay off in the form of free publicity and increased visibility for your NFT project, or pass this task on to professionals like FINPR.
The investment you make in building these relationships will pay off in spades when you're able to garner free publicity in top media outlets. It's true that contributing to a journalist's research can be an analytical and time-consuming task, but it's worth it in the long run. The more you can help a journalist with their work, the more they'll see you as a valuable resource and a reliable source of information.
This can lead to more opportunities to showcase your NFT project and reach a wider audience. And with the growing interest in NFTs and crypto, now is the time to start building those relationships. Roll up your sleeves, get ready to dig into the research, and watch as your efforts pay off in the form of free publicity and increased visibility for your NFT project, or pass this task on to professionals like FINPR.
Try Recycle Content Marketing
What we call “recycle marketing” is an approach to the content when we do not produce a completely new piece of content, but reuse the existing materials for it. For example, here are some formats that can be easily reused or recycled to the format you need:
To Sum It Up
Promoting your NFT project in 2024 requires a strategic approach that incorporates a variety of marketing tactics to make your project among best NFTs. By listing on top NFT drop platforms, launching AMA sessions, and building relationships with crypto journalists and media outlets, you can increase your project's visibility, credibility, and engagement. Sometimes, among your marketing efforts could be SEO (Search Engine Optimization) as well.
Don't forget to utilize social media, email marketing, and collaborations with other NFT creators to expand your reach even further (that’s good idea for promotion metaverse projects as well). While marketing an NFT project can be challenging, with the right mix of creativity, persistence, and research, you can succeed in a rapidly growing and evolving market. The process is not easy and requires lots of resources, so if you want a shortcut – hire a crypto marketing agency.
FINPR can help you with blockchain and NFT promotion of your project at every stage of development.
Don't forget to utilize social media, email marketing, and collaborations with other NFT creators to expand your reach even further (that’s good idea for promotion metaverse projects as well). While marketing an NFT project can be challenging, with the right mix of creativity, persistence, and research, you can succeed in a rapidly growing and evolving market. The process is not easy and requires lots of resources, so if you want a shortcut – hire a crypto marketing agency.
FINPR can help you with blockchain and NFT promotion of your project at every stage of development.
