Have you ever dreamt of seeing your name or your business's story splashed across the glossy pages of a magazine? There's something undeniably thrilling about the idea. Not just because of the allure of print, but also because of the myriad benefits it brings.
In the fast-paced digital era, where attention spans are shorter than ever, way to get featured in a magazine might seem like a nostalgic notion. It's part of your project's effective PR campaign. But it's far from outdated. It's a strategic move that can catapult your brand into new dimensions.
Here we unravel the secrets to achieving this coveted recognition. If you've ever dreamt of your business gracing the glossy pages, or if you're just curious about how to make it happen, keep reading.
Understanding the Value of Magazine Features
Alright, before we jump into the "how-tos" of landing a magazine feature, let's uncover the real magic behind those glossy pages. Why all the fuss about magazines in an era dominated by digital channels?
Credibility and Reputation Building
You know that trust factor you feel when you pick up a reputable magazine and read a feature? Being featured, especially in top-tier magazines, signals that you or your business stands out in your domain. In the professional realm, it's akin to a hearty handshake or a solid recommendation. People see you differently, and doors start to swing open.
Extended Reach and New Audience Access
Your digital ad might reach thousands, even millions, but how many engage? With magazines, there's an intimacy. People invest time flipping through pages, to read, absorb, and reflect. Your story can reach demographics you never thought possible. These readers are already interested.
Longevity of Print Compared to Digital Blurbs
Digital content is fast – almost too fast. One moment, you’re the talk of the town, and the next, you're buried under a mountain of newer content. But with magazines? They linger. They sit on coffee tables, in waiting rooms, and even get passed from one reader to the next. Your feature is bound to be seen, again and again, long after its publication date.
Preliminary Steps Before Pitching
Before you even think about drafting that pitch, there’s some homework to be done.
Researching Potential Magazines
Alright, let's start by thinking of this step as the foundation of your entire strategy. Imagine you're preparing for a grand expedition. What's the first thing you do? You study the terrain, right? In this case, your target magazine is your terrain.
You want to get inside the heads of the magazine's readers. What are their interests, their passions? It's almost like becoming a psychologist for your audience. This is about speaking their language and understanding their world.
Niche vs. General Interest
Picture it like choosing between a specialized boutique and a department store. Niche magazines focus on specific topics. They cater to a dedicated audience with particular interests. General interest magazines, on the other hand, cast a wider net, appealing to a broader range of readers.
This step is like profiling your potential audience, just as a detective might gather clues about a suspect. Who reads this magazine? How old are they? What are their hobbies?
Analyzing Magazine Content and Style
Think of this as studying the menu before you order at a restaurant. Is it a casual and conversational tone, or do they prefer a more formal approach? Understanding their style is like speaking their language – it ensures your pitch fits seamlessly into their pages.
Building a Solid Portfolio
Let's turn our attention to a critical aspect of your magazine feature journey: building a solid portfolio.
Importance of an Online Presence
Why online presence is no longer optional? I mean, it's 2023! If you're not online, where are you? Your website is like your digital home, a space uniquely yours. Platforms like LinkedIn are like bustling networking events. Be active. Share your insights. Trust me, when an editor Googles you (and they will!), you'll want them to stumble upon a goldmine of your accomplishments.
Highlighting Notable Achievements
We all have our moments of glory, those milestones that make us puff our chests with pride. Perhaps you delivered a keynote at a notable event? Or were you recognized by a reputable organization? When an editor sees these accolades, they know they're dealing with someone who's walked the talk.
For example, your expertise lies in the technologies & IT field and you have done something significant there. In that case, you can get yourself an online presence in media like Techtimes, Techbullion, Digital Journal or TechGyd. FINPR has a strong experience in cooperation with tech startups helping them to tell their stories and announce significant achievements in various tech media, including all the above mentioned. The team is ready to help with a marketing plan for online presence for your project if you have no idea what you should start with.
Crafting the Perfect Pitch
Grabbing the Editor’s Attention
Editors are swamped with pitches daily. It's a sea of stories, and you want yours not just to float, but to sparkle and shine. So, how do we ensure that your pitch stands head and shoulders above the rest?
The Power of a Captivating Subject Line
Have you ever thought of your email subject line as the "first handshake"? It's the initial contact, that sets the tone for everything that follows.
- Craft a subject line that piques curiosity, sparks interest, or even tells a compelling mini-story.
- Avoid generic subject lines that could easily get lost in the digital shuffle. You want to be the email they can't resist opening.
Personalizing the Pitch
Alright, think back to when someone remembered your name or a tiny detail about you. Felt good, didn't it? That's the sentiment we're aiming for.
- Editors receive countless pitches, and they can spot a generic one from a mile away.
- Start by addressing the editor by their name.
- Tailor your pitch to the specific magazine
- Reference recent articles or features that resonated with you.
Your pitch should feel like a warm handshake, not a cold call. It's about establishing a connection and showing the editor that you've put thought and effort into your proposal.
Constructing the Body of the Pitch
So you’ve cracked the code on that eye-catching subject line and made it personal. But now comes the heart of the matter, the very core of your pitch: its body. It’s like setting up a stage for your grand performance. Let’s ensure that performance gets a standing ovation!
Okay, imagine walking into a room and getting straight to business without a proper introduction. A bit abrupt, right? Kick off your pitch with:
- Quick Snapshot: Begin with a warm but concise introduction about yourself. Briefly mention your background, your expertise, and why you're passionate about your field. Who are you in the context of this pitch? Are you an entrepreneur, a specialist, or an advocate? Spell it out.
- Noteworthy Credentials: If you’ve been featured elsewhere or have a significant accomplishment under your belt, here’s your cue to flaunt it, but keep it brief.
Why Your Story Resonates
- The Core Message: Editors are interested in stories that resonate with their readers. Explain why your story is not just interesting but relevant.
- Emotional Connect: Share the unique angle or perspective that sets your story apart from the rest. Paint that picture.
Alignment with the Audience
Make sure your content connects with readers by offering solutions or new perspectives that align with their interests. Refer back to the research you did earlier. Discuss how your story fits into their content style, tone, and overall theme. Explain why their readers would find it valuable and engaging. Is your story in line with current events or trends? Highlight that synchronicity.
Leverage Your Magazine Feature
Congratulations on being featured in a magazine! Let's discuss ways to take advantage of this opportunity.
Show off on Social Media
You have a presence on multiple social platforms with friends and followers. Spread your story on your social media profiles with a personal touch. Share it on all your platforms and tag the magazine. Getting featured with any publisher, whether it's a small publication or Forbes itself, is a momentous occasion that your audience needs to see.
Your feature might lead to an intriguing partnership. Contact the companies referenced in your piece and initiate a dialogue. Thank the magazine and explore partnership options. Contact other publications in your field. Your article can be a helpful reference to show your appreciation.
Email Marketing and Newsletters
Incorporate your magazine feature into your email marketing strategy. Highlight the advantages that subscribers gain by being part of your journey. Provide them with exclusive content or insights related to your magazine feature. Nevertheless, if you have a specific field of activity, e.g. the Web3 sphere, your strategy needs to be adapted and then prepare a special crypto email marketing campaign.
Interaction With Specialized FINPR Agency
So, you've already decided on your niche and are on the lookout for thematic media. FINPR agency can help with this, as we offer diverse and popular media that garner up to 600 million visits each month.
You can get featured in a number of other reputable and major media outlets such as Analytics Insight or Entrepreneur, MSN, Inc (brand mention option). FINPR also offers getting featured in regional Forbes if you know your target audience by geo-targeting. Feel free to contact FINPR if you would like to get featured in magazines.