The gaming industry is slowly becoming a colossal market, capturing audiences of all ages around the world. As gaming platforms evolve and esports grow in popularity, brands are increasingly looking for innovative ways to tap into this lucrative community. One of the most effective strategies? Marketing to gaming influencers.
However, navigating the confusing world of influencer marketing, especially in the gaming niche, can be a challenge. How do you find the right influencer who aligns with your brand values and can authentically engage with a mass audience? This is where influencer marketing agencies in the gaming industry come to the rescue. We take a look at the best gaming influencer marketing agencies that have mastered the art of connecting brands with influential gamers.
6 Top Gaming Influencer Marketing Agencies
1. Viral Nation
As an undisputed titan in the influencer marketing industry, Viral Nation has consistently set the gold standard for mobilizing a global network of influencers, thereby delivering unprecedented levels of audience engagement.
Providing a full arsenal of services - from global activations and detailed research and strategies to elite talent recruitment and management, cutting-edge content creation, ambassador initiatives, and event management - Viral Nation acts as the ultimate marketing juggernaut. Its unrivaled expertise in deciphering platform algorithms allows it to offer hyper-specialized services such as amplification, whitelisting, and retargeting, ensuring maximum audience reach and achieving results that cannot be described as revolutionary.
At the heart of Viral Nation's approach is the creation of authentic, emotionally rich connections between brands and their target demographic audience, which are realized through a group of trusted content creators. With the ability to identify and find influencers across the spectrum - from nano-influencers to global superstars - Viral Nation ensures that your brand is supported by the most synergistic and powerful talent possible.
Why choose the company:
- With the company’s industry-leading, AI-powered platform, you always know where you stand.
- Deep social listening analysis keeps you on top of trends and audience insights. Confidently measure impact and attribution, with detailed reporting on KPIs and ROI throughout the life of your campaigns.
Contacts:
- Facebook: @theviralnation
2. Upfluence
Upfluence is a comprehensive influencer marketing platform that offers a range of services to e-commerce and direct-to-consumer brands. Upfluence provides a data-rich environment for influencer profiles, allowing brands to make smarter decisions and achieve double-digit ROI. As an influencer marketing agency, Upfluence acts as a strategic partner for brands, offering services that go beyond mere influencer identification. They provide comprehensive campaign strategies tailored to a brand's goals and manage the entire influencer relationship, from communication and negotiations to contracts.
Upfluence also collaborates with influencers to create engaging and authentic content that effectively promotes a brand's products or services. The agency oversees the entire campaign, ensuring seamless execution, tracking deliverables, and managing timelines. One of the standout features of Upfluence is its robust performance tracking and analytics. The platform provides precise sales tracking and ROI calculation for any influencer and affiliate campaign. Brands can aggregate all campaign results in a custom dashboard, which includes metrics like Revenue, Average Order Value (AOV), and commissions to be paid to influencers. This data-driven approach allows brands to find out which influencers perform the best and make informed decisions for future strategies.
Upfluence's comprehensive suite of services and innovative use of AI make it a top choice for brands looking to maximize their influencer marketing efforts. Whether you are an e-commerce business or a gaming company, Upfluence has the tools and expertise to help you succeed.
Why choose the company:
- The company offers a complete, automated, and customized workflow tool that manages all aspects of an influencer campaign, from hiring to sales tracking.
- The platform is unique in its integration of AI, which enhances creator communications through optimized and auto-generated emails.
Contacts:
- Twitter: @upfluence
3. FINPR
FINPR is a Dubai-based full-service agency that has been making waves in the influencer marketing industry since 2017. Specializing in blockchain and Web3 startups, FINPR has successfully executed marketing campaigns with top influencers across various social media platforms like YouTube, Twitter, TikTok, Instagram, and Telegram. The client list is impressive, featuring names like AscendEX, CoinEx, Lossless, and WiFi Map among others. FINPR is not just about pitching your product to popular crypto key opinion leaders (KOLs); they offer a comprehensive suite of services designed to maximize your marketing ROI.
FINPR is among the best crypto and NFT Influencer Agencies for their Web3 industry specialization. The agency has partnerships with some of the top crypto influencers and is in daily contact with dozens of them, boasting a network of over 500+ top influencers. The services extend to various social media platforms, including YouTube, where they offer more than 780 ad formats across almost 450 YouTube influencer channels. Whether you're interested in DeFi, crypto trading, or NFTs, FINPR has tailored YouTube influencer marketing packages to meet different types of needs and targeted audiences.
When it comes to YouTube, FINPR has a specialized approach. The company guides clients through the entire process, from choosing influencers from their extensive list to sending draft videos for client feedback before publishing. The benefits of using YouTube for crypto influencer marketing are manifold, including improvement in Google search results and enhanced brand recognition. FINPR ensures that influencers can attract a targeted audience to your website, bringing in subscribers and people motivated to perform targeted actions. This makes them a go-to agency for anyone looking to leverage YouTube for crypto and blockchain marketing. With a strong focus on delivering high-quality traffic and customer acquisition, FINPR is undoubtedly a leader in the crypto influencer marketing space.
Why choose the company:
- Special focus on YouTube crypto influencers
- What sets FINPR apart is its focus on guaranteed advertorial placements, allowing clients to know the cost and impact of each ad format in advance. This ensures a high Return on Investment (ROI) for their clients' marketing budgets.
Contacts:
- E-mail: info@finpr.agency
- Telegram: @finpr_agency
4. GameInfluencer
GameInfluencer is a leading influencer marketing agency with a specialized focus on the gaming industry. Based in Munich, Germany, the agency has developed and executed memorable influencer marketing campaigns for game publishers, engaging audiences worldwide. Their approach is not limited to gaming creators; they also collaborate with vloggers, streamers, and social media influencers across various fields. With a database of over 3.1 million content creators and more than 500 million views generated across all campaigns, GameInfluencer has established itself as a powerhouse in the gaming influencer marketing space.
What sets GameInfluencer apart is their tailored influencer marketing strategies based on a game's unique DNA and goals. The agency has worked with over 200 clients on unique campaigns, receiving positive reviews for their flexibility and strong KPI orientation.
GameInfluencer offers a full suite of services, from strategizing and influencer selection to campaign execution. Their in-house team includes strategists, producers, influencer project managers, designers, and digital marketing analysts, providing end-to-end support for video game developers and publishers. One of the key features of their service is the ability to track and measure key performance indicators, ensuring that each campaign delivers exceptional results. They are capable of working with every major tracking and attribution system, allowing for comprehensive performance analytics.
Why choose the company:
- They have worked with thousands of quality influencers and maintain direct relationships with content creators in diverse fields such as fashion, beauty, tech, and lifestyle. This enables their clients to amplify their games and products to a global and highly engaged audience.
Contacts:
- E-mail: contact@gameinfluencer.com
5. Socially Powerful
Socially Powerful is a strategic partner for brands aiming to make a significant impact in the digital world. Operating globally, the agency has its roots in various industries such as sports, gaming, beauty, fashion, and more. What sets them apart is their bespoke approach to influencer marketing, tailored to the unique DNA of each brand they work with. They don't just stop at sourcing talent. Their services extend to social commerce, community management, and even in-house video production. This comprehensive approach ensures that brands not only gain visibility but also achieve their specific goals, whether it's boosting sales or engaging communities.
In the ever-evolving landscape of social media, vanity metrics like likes and followers are no longer the sole indicators of a campaign's success. Socially Powerful understands this and focuses on delivering results that go beyond these superficial numbers. Armed with a team of social scientists, the agency conducts a thorough analysis of a brand's existing social footprint to create influencer marketing strategies that are both impactful and measurable.
One of the standout features of Socially Powerful is its commitment to building authentic relationships between brands and audiences. They are platform and channel-agnostic, meaning they don't limit themselves to specific social media platforms or influencers. This flexibility allows them to find the perfect match for a brand's unique needs and goals. Moreover, they offer an end-to-end social media service, supporting social marketing efforts from strategy ideation to reporting. Their confidence in delivering exceptional results is so high that they offer a performance guarantee - if they don't meet the agreed-upon KPIs, you don't pay.
Why choose the company:
- They use best-in-class technology to monitor and report on goal-oriented KPIs, ensuring long-term success for their clients.
- This data-driven approach is complemented by their strong relationships with major social platforms with YouTube, Facebook, Instagram, and TikTok influencers, allowing them to adapt quickly to platform and algorithm changes.
Contacts:
- E-mail: tellmemore@sociallypowerful.com
6. The Influence Agency
The Influence Agency is a Toronto-based influencer marketing agency that specializes in connecting brands with the right influencers to amplify their message. With an inventory of over 10,000 social media influencers across various categories like pro sports, fashion, food, and even gaming, the agency offers a wide range of options for businesses looking to boost their brand presence. Their approach is rooted in research and planning, ensuring that each influencer they partner with not only aligns with the brand's image but also has a following that matches the brand's target demographic. This meticulous strategy allows them to create authentic and impactful marketing campaigns that resonate with audiences.
The Influence Agency employs a multi-faceted approach to influencer marketing. They don't just stop at pairing brands with influencers. Their services extend to Social Media, SEO, PPC, and Community Building initiatives. This comprehensive strategy ensures that the marketing message is not only broadcasted effectively but also gains traction and engagement.
One of the standout features of The Influence Agency is its commitment to transparency and measurable results. They understand that the success of an influencer marketing campaign is not just about impressions; it's about meaningful engagement and action from the target demographic. To this end, they offer in-depth program insights and analysis, providing clients with a clear understanding of how each initiative has impacted their business. Their reporting is backed by deep analysis, allowing brands to measure the ROI of their influencer marketing campaigns effectively.
Why choose the company:
- Their team of industry-leading digital marketing experts works closely with some of the largest brands in the world, offering a level of expertise and experience that is hard to match.
Contacts:
- E-mail: info@theinfluenceagency.com
What Do Gaming Influencer Marketing Companies Do?
The realm of gaming is vast and diverse, encompassing everything from casual mobile games to high-stakes esports tournaments. With such a wide array of platforms and genres, it's crucial for brands to have a targeted approach when entering this market. But what exactly do these specialized agencies do?
Identifying the Right Influencers
One of the first steps in any influencer marketing campaign is finding the right personalities to collaborate with. Specialized influencer marketing agencies have extensive networks and databases of influencers, ranging from Twitch streamers to YouTube crypto influencers. They analyze metrics like engagement rates, audience demographics, and content style to match brands with influencers who align with their objectives.
Crafting Tailored Campaigns
Once the influencers are selected, the agency works closely with the brand to develop a customized marketing campaign. This could involve sponsored streams, social media takeovers, or even in-game collaborations. The goal is to create authentic and engaging content that resonates with the gaming community.
Monitoring and Analytics
The work doesn't stop once the campaign is live. Agencies use advanced analytics tools to monitor the performance of each influencer's activities. This includes tracking key performance indicators (KPIs) such as impressions, click-through rates, and conversion rates. The data is then used to fine-tune ongoing campaigns and measure ROI.
Compliance and Transparency
In the age of increased scrutiny around advertising ethics, compliance is more important than ever. Gaming influencer marketing agencies ensure that all collaborations adhere to industry regulations, including proper disclosure of sponsored content.
Long-Term Partnerships
Many agencies aim to build long-term relationships between brands and influencers. This not only provides continuity for the audience but also allows for more in-depth and impactful campaigns over time.
Final Thoughts
The gaming industry is not just a playground, it is a dynamic ecosystem rife with opportunities for brands to engage with an enthusiastic and engaged audience. However, entering this world requires more than a cursory understanding of games and gamers. It requires a nuanced approach, strategic planning, and the right partnerships.
The best gaming influencer marketing agencies offer a full suite of services to maximize the return on your marketing investment. They have the knowledge, tools, and analytics to navigate the complex landscape of gaming influencer marketing, ensuring that campaigns are not only effective but also aligned with industry standards. Are you ready to elevate your brand's presence in the gaming world? With the right agency partnership, gaming will be yours.
