The gaming industry is slowly becoming a colossal market, capturing target audience of all ages around the world. As gaming platforms evolve and esports grow in popularity, brands are increasingly looking for innovative social media management ways to tap into this lucrative community. One of the most effective strategies? Marketing to gaming influencers.
However, navigating the confusing world of influencer campaigns, especially in the gaming niche, can be a challenge. How do you find the right influencer who aligns with your brand values and can authentically engage with a mass audience? This is where gaming influencer agency in the gaming industry comes to the rescue. We take a look at the best gaming influencer marketing agencies that run influencer marketing campaigns as the art of connecting brands with influential gamers.
6 Top Gaming Influencers Marketing Agencies
1. Viral Nation
As an undisputed titan in the influencer marketing industry, Viral Nation has consistently set the gold standard for mobilizing a global network of influencers, thereby delivering unprecedented levels of audience engagement.
Providing a full arsenal of services - from global activations and detailed research and strategies to elite talent recruitment and management, cutting-edge content creation, ambassador initiatives, and event management - Viral Nation acts as the ultimate marketing juggernaut. Its unrivaled expertise in deciphering platform algorithms allows it to offer hyper-specialized services such as amplification, whitelisting, and retargeting, ensuring maximum audience reach and achieving results that cannot be described as revolutionary.
At the heart of Viral Nation's approach is the creation of authentic, emotionally rich connections between brands and their target demographic audience, which are realized through a group of trusted content creators. With the ability to identify and find influencers across the spectrum - from nano-influencers to global superstars - Viral Nation ensures that your brand is supported by the most synergistic and powerful talent possible.
Why choose the company:
- With the company’s industry-leading, AI-powered platform, you always know where you stand.
- Deep social listening analysis keeps you on top of trends and audience insights. Confidently measure impact and attribution, with detailed reporting on KPIs and ROI throughout the life of your campaigns.
Contacts:
- Facebook: @theviralnation
2. Cloutboost
Cloutboost is a highly specialized agency that operates at the intersection of gaming and influencer marketing, dedicated to connecting brands with the vast and vibrant world of gaming enthusiasts. The agency focuses on creating impactful influencer marketing campaigns that are tailored to the unique needs of each brand, ensuring that they effectively reach and engage millions of users within the gaming community.
What sets Cloutboost apart is its commitment to using data science and AI technologies to refine and optimize its marketing strategies. The agency has built and maintains one of the largest databases of gaming influencers, a resource that is updated daily and continues to grow. This database spans 450,000+ gaming channels across YouTube and Twitch, providing extensive, up-to-date statistics on influencers. With over 50 data points for comprehensive analysis, Cloutboost ensures its strategies are always data-driven and targeted. The agency's notable campaigns, such as those for Afterverse and Rovio, have achieved millions of video views and high engagement rates on platforms such as Twitch and YouTube.
Cloutboost also offers a suite of services that include public relations, paid media, and performance marketing, all designed to amplify the impact of influencer campaigns. Cloutboost's world-class team, equipped with cutting-edge tools and proprietary software, works closely with brands to navigate the complex landscape of gaming influencer marketing. Their approach allows Cloutboost to help brands maximize their return on investment in influencer marketing by tapping into the agency's extensive network and expertise in the gaming industry.
Why choose the company:
- The team uniquely blends data science-enabled tech solutions with decades of video game publishing expertise. By analyzing vast amounts of data, Cloutboost can understand the nuances of the gaming audience, creating campaigns that resonate well with gamers' interests and preferences.
- The agency's supplemental services are built around the goal of retargeting influencer audiences and repurposing user-generated content to maximize campaign reach and effectiveness.
Contacts:
- Email: info@cloutboost.com
3. Upfluence
Upfluence is a comprehensive influencer marketing platform that offers a range of services to e-commerce and direct-to-consumer brands. Upfluence provides a data-rich environment for influencer profiles, allowing brands to make smarter decisions and achieve double-digit ROI. As an influencer marketing agency, Upfluence acts as a strategic partner for brands, offering services that go beyond mere influencer identification. They provide comprehensive campaign strategies tailored to a brand's goals and manage the entire influencer relationship, from communication and negotiations to contracts.
Upfluence also collaborates with influencers to create engaging and authentic content that effectively promotes a brand's products or services. The agency oversees the entire campaign, ensuring seamless execution, tracking deliverables, and managing timelines. One of the standout features of Upfluence is its robust performance tracking and analytics. The platform provides precise sales tracking and ROI calculation for any influencer and affiliate campaign. Brands can aggregate all campaign results in a custom dashboard, which includes metrics like Revenue, Average Order Value (AOV), and commissions to be paid to influencers. This data-driven approach allows brands to find out which influencers perform the best and make informed decisions for future strategies.
Upfluence's comprehensive suite of services and innovative use of AI make it a top choice for brands looking to maximize their influencer marketing efforts. Whether you are an e-commerce business or a gaming company, Upfluence has the tools and expertise to help you succeed.
Why choose the company:
- The company offers a complete, automated, and customized workflow tool that manages all aspects of an influencer campaign, from hiring to sales tracking.
- The platform is unique in its integration of AI, which enhances creator communications through optimized and auto-generated emails.
Contacts:
- Twitter: @upfluence
4. FINPR
FINPR is a Dubai-based full-service agency that has been making waves in the influencer marketing industry since 2017. Specializing in blockchain and Web3 startups, FINPR has successfully executed marketing campaigns with top influencers across various social media platforms like YouTube, Twitter, TikTok, Instagram, and Telegram. The client list is impressive, featuring names like AscendEX, CoinEx, Lossless, and WiFi Map among others. FINPR is not just about pitching your product to popular crypto key opinion leaders (KOLs); they offer a comprehensive suite of services designed to maximize your marketing ROI.
FINPR is among the best crypto and NFT Influencer Agencies for their Web3 industry specialization. The agency has partnerships with some of the top crypto influencers and is in daily contact with dozens of them, boasting a network of over 500+ top influencers. The services extend to various social media platforms, including YouTube, where they offer more than 780 ad formats across almost 450 YouTube influencer channels. Whether you're interested in DeFi, crypto trading, or NFTs, FINPR has tailored YouTube influencer marketing packages to meet different types of needs and targeted audiences.
When it comes to YouTube, FINPR has a specialized approach. The company guides clients through the entire process, from choosing influencers from their extensive list to sending draft videos for client feedback before publishing. The benefits of using YouTube for crypto influencer marketing are manifold, including improvement in Google search results and enhanced brand recognition. FINPR ensures that influencers can attract a targeted audience to your website, bringing in subscribers and people motivated to perform targeted actions. This makes them a go-to agency for anyone looking to leverage YouTube for crypto and blockchain marketing. With a strong focus on delivering high-quality traffic and customer acquisition, FINPR is undoubtedly a leader in the crypto influencer marketing space.
Why choose the company:
- Special focus on YouTube crypto influencers
- What sets FINPR apart is its focus on guaranteed advertorial placements, allowing clients to know the cost and impact of each ad format in advance. This ensures a high Return on Investment (ROI) for their clients' marketing budgets.
Contacts:
- E-mail: info@finpr.agency
- Telegram: @finpr_agency
5. GameInfluencer
GameInfluencer is a leading influencer marketing agency with a specialized focus on the gaming industry. Based in Munich, Germany, the agency has developed and executed memorable influencer marketing campaigns for game publishers, engaging audiences worldwide. Their approach is not limited to gaming creators; they also collaborate with vloggers, streamers, and social media influencers across various fields. With a database of over 3.1 million content creators and more than 500 million views generated across all campaigns, GameInfluencer has established itself as a powerhouse in the gaming influencer marketing space.
What sets GameInfluencer apart is their tailored influencer marketing strategies based on a game's unique DNA and goals. The agency has worked with 200+ clients on unique campaigns, receiving positive reviews for their flexibility and strong KPI orientation.
GameInfluencer offers a full suite of services, from strategizing and influencer selection to campaign execution. Their in-house team includes strategists, producers, influencer project managers, designers, and digital marketing analysts, providing end-to-end support for video game developers and publishers. One of the key features of their service is the ability to track and measure key performance indicators, ensuring that each campaign delivers exceptional results. They are capable of working with every major tracking and attribution system, allowing for comprehensive performance analytics.
Why choose the company:
- They have worked with thousands of quality influencers and maintain direct relationships with content creators in diverse fields such as fashion, beauty, tech, and lifestyle. This enables their clients to amplify their games and products to a global and highly engaged audience.
Contacts:
- E-mail: contact@gameinfluencer.com
6. Socially Powerful
Socially Powerful is a strategic partner for brands aiming to make a significant impact in the digital world. Operating globally, the agency has its roots in various industries such as sports, gaming, beauty, fashion, and more. What sets them apart is their bespoke approach to influencer marketing, tailored to the unique DNA of each brand they work with. They don't just stop at sourcing talent. Their services extend to social commerce, community management, and even in-house video production. This comprehensive approach ensures that brands not only gain visibility but also achieve their specific goals, whether it's boosting sales or engaging communities.
In the ever-evolving landscape of social media, vanity metrics like likes and followers are no longer the sole indicators of a campaign's success. Socially Powerful understands this and focuses on delivering results that go beyond these superficial numbers. Armed with a team of social scientists, the agency conducts a thorough analysis of a brand's existing social footprint to create influencer marketing strategies that are both impactful and measurable.
One of the standout features of Socially Powerful is its commitment to building authentic relationships between brands and audiences. They are platform and channel-agnostic, meaning they don't limit themselves to specific social media platforms or influencers. This flexibility allows them to find the perfect match for a brand's unique needs and goals. Moreover, they offer an end-to-end social media service, supporting social marketing efforts from strategy ideation to reporting. Their confidence in delivering exceptional results is so high that they offer a performance guarantee - if they don't meet the agreed-upon KPIs, you don't pay.
Why choose the company:
- They use best-in-class technology to monitor and report on goal-oriented KPIs, ensuring long-term success for their clients.
- This data-driven approach is complemented by their strong relationships with major social platforms with YouTube, Facebook, Instagram, and TikTok influencers, allowing them to adapt quickly to platform and algorithm changes.
Contacts:
- E-mail: tellmemore@sociallypowerful.com
What Does Gaming Influencer Marketing Agency Do?
The realm of gaming is vast and diverse, encompassing everything from casual mobile games to high-stakes esports tournaments. With such a wide array of platforms and genres, it's crucial for brands to have a targeted approach when entering this market. But what exactly do these specialized agencies do?
Identifying the Right Influencers
One of the first steps in any influencer marketing campaign is finding the right personalities to collaborate with. Specialized influencer marketing agencies have extensive networks and databases of influencers, ranging from Twitch streamers to YouTube crypto influencers. They analyze metrics like engagement rates, audience demographics, and content style to match brands with influencers who align with their objectives.
Crafting Tailored Campaigns
Once the influencers are selected, the agency works closely with the brand to develop a customized marketing campaign. This could involve sponsored streams, social media takeovers, or even in-game collaborations. The goal is to create authentic and engaging content that resonates with the gaming community.
Monitoring and Analytics
The work doesn't stop once the campaign is live. Agencies use advanced analytics tools to monitor the performance of each influencer's activities. This includes tracking key performance indicators (KPIs) such as impressions, click-through rates, and conversion rates. The data is then used to fine-tune ongoing campaigns and measure ROI.
Compliance and Transparency
In the age of increased scrutiny around advertising ethics, compliance is more important than ever. Gaming influencer marketing agencies ensure that all collaborations adhere to industry regulations, including proper disclosure of sponsored content.
Long-Term Partnerships
Many agencies aim to build long-term relationships between brands and influencers. This not only provides continuity for the audience but also allows for more in-depth and impactful campaigns over time.
Final Thoughts
The gaming industry is not just a playground, it is a dynamic ecosystem rife with opportunities for brands to engage with an enthusiastic and engaged audience. However, entering this world requires more than a cursory understanding of games and gamers. It requires a nuanced approach, strategic planning, and the right partnerships.
The best gaming influencer marketing agencies offer a full suite of services to maximize the return on your marketing investment. They have the knowledge, tools, and analytics to navigate the complex landscape of gaming influencer marketing, ensuring that campaigns are not only effective but also aligned with industry standards. Are you ready to elevate your brand's presence in the gaming world? With the right agency partnership, gaming will be yours.
Frequently Asked Questions
What is gaming influencer marketing?
Gaming influencer marketing is a marketing strategy that involves collaborating with popular gamers or gaming content creators (influencers) to promote a product, service, or brand within the gaming industry. It leverages the influencers' credibility and reach within the gaming community to connect with a targeted audience.
What is a gaming influencer marketing agency?
A gaming influencer marketing agency specializes in connecting brands with gaming influencers. These agencies help brands leverage the popularity and reach of gamers and streamers to promote products or services to a dedicated and engaged audience.
Why is gaming influencer marketing effective?
Gaming influencer marketing is effective because it allows brands to tap into a highly engaged and passionate gaming audience. Gamers often trust and admire their favorite influencers, making their recommendations more influential and authentic than traditional advertising methods.
These agencies typically work by identifying suitable gaming influencers for a brand's campaign, negotiating terms, and managing the collaboration. They ensure that the influencer's content aligns with the brand's message and reaches the target audience effectively.
What types of gaming influencers are there?
Gaming influencers can be categorized into several types, including:
- Streamers: Those who broadcast live gameplay on platforms like Twitch.
- YouTubers: Creators who upload gaming content and reviews on YouTube.
- Esports players: Professional gamers who compete in esports tournaments.
- Cosplayers: Individuals who dress up as characters from games.
- Game developers: Industry professionals who create and review games.
- In-game item collectors: Gamers who focus on collecting rare in-game items.
- The choice of influencer type depends on your campaign goals and target audience.
What are the benefits of gaming influencer marketing?
Some key benefits include:
- Enhanced brand credibility and authenticity.
- Access to a highly engaged gaming audience.
- Increased reach and visibility within the gaming community.
- The potential for viral marketing and organic growth.
- The ability to showcase your product in a contextually relevant manner.
Can small businesses benefit from gaming influencer marketing?
Yes, small businesses can benefit by collaborating with micro-influencers who have smaller but highly engaged audiences. This can be a cost-effective approach.
What should brands look for in a gaming influencer marketing agency?
Brands should look for agencies with a proven track record, a deep understanding of the gaming industry, a wide network of influencers, and the ability to craft campaigns that resonate with gamers.
What types of content work best for gaming influencer campaigns?
Live streams, game playthroughs, product reviews, and giveaways are popular formats. The content should be entertaining yet authentic to the influencer’s usual style.
How does gaming influencer marketing differ from traditional influencer marketing?
Gaming influencer marketing is more interactive and often involves live streaming. It's also deeply embedded in the gaming culture, which requires a specific approach and understanding of the community.
How do agencies measure the success of influencer campaigns?
Success is typically measured through engagement rates, increase in brand awareness, website traffic, and sales metrics. Agencies use various tools to track these metrics and provide detailed reports to the brand.
